Coaching Directories Won’t Solve Your Client Problems

Coaching Directories Won’t Solve Your Client Problems

by | Jan 8, 2026 | Business Development, How To Sell Coaching, Marketing For Coaches, Marketing Tools, Nail Your Niche, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution

We think that if we hang out with other coaches and pay for the right to do so, that this is where clients will come to find us. We join coaching directories believing this will be our client acquisition solution. We pay hundreds or even thousands of pounds for a...
The Cost of Rejecting AI

The Cost of Rejecting AI

by | Jan 7, 2026 | AI, Business Development, Business Technology, Business Tools, Marketing For Coaches, Marketing Tools, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution

I saw a post from someone on Facebook recently that announced she was deleting ChatGPT from her phone, declaring 2026 the year to honour that which is made by human hands. The post attracted lots of comments from others celebrating their own rejection of AI tools....
Superficial Tools, Serious Consequences

Superficial Tools, Serious Consequences

by | Jul 5, 2025 | AI, Business Technology, Business Tools, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Marketing Tools, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution

There’s a new wave of AI-powered tools promising to help coaches “build their Ideal Client Avatar” in minutes. They’re often created by people who have no Ideal Client Avatar (ICA) of their own and no fundamental understanding of what goes into building one. To my...