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I’m Embarrassed and Ashamed ?
I had a very sad conversation with an embarrassed coach recently, Let’s call her Alison. Alison is someone with a successful corporate career spanning decades and she left it to start a coaching business. Journey To Coaching As is often the case, Alison found...
But Are You Prepared To Do The Work?
The thing about what we teach is that it’s not new. The method of marketing to a niche and an ideal client within that niche is used by every successful organisation all over the world. You just have to do the work! All of them. What we’ve done is hone it...
I Must Be A Lousy Coach….
…if I must market myself… That was said. Out loud. By a coach. In my hearing! I was stunned. How on earth has the coaching industry got so f**ked up that coaches can believe this nonsense? This is the flip side of the adage that if your coaching is good...
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