by Sarah Short | Mar 17, 2022 | How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
A really interesting thing that every mentee goes through – almost without exception is imposter syndrome – or, as I prefer to think of it – overwhelming self-doubt. The journey from clueless, to proficient marketer has a number of close encounters...
by Sarah Short | Nov 25, 2021 | Brand New Coaches, Coaching, How To Sell Coaching, Marketing For Coaches
I had a very sad conversation with an embarrassed coach recently, Let’s call her Alison. Alison is someone with a successful corporate career spanning decades and she left it to start a coaching business. Journey To Coaching As is often the case, Alison found...
by Sarah Short | Sep 23, 2021 | Brand New Coaches, Business Development, Coaching, Marketing For Coaches, Our Mentoring
The thing about what we teach is that it’s not new. The method of marketing to a niche and an ideal client within that niche is used by every successful organisation all over the world. You just have to do the work! All of them. What we’ve done is hone it...
by Sarah Short | Sep 3, 2021 | Brand New Coaches, Coaching, How To Sell Coaching, Marketing For Coaches
…if I must market myself… That was said. Out loud. By a coach. In my hearing! I was stunned. How on earth has the coaching industry got so f**ked up that coaches can believe this nonsense? This is the flip side of the adage that if your coaching is good...
by Sarah Short | Mar 5, 2021 | Brand New Coaches, Coaching, The Business Of Coaching
Looking around LinkedIn at coaches profiles. In the description of themselves (the bit that goes under their name) you will find all kinds of fancy job titles! After a 5 minute scroll I found these titles: Life and Soul Purpose Coach Mindset and Life Coach Harmonising...
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