by Sarah Short | Sep 24, 2020 | Business Planning, Coaching, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, Uncategorised
I’ve had a couple of conversations with coaches recently about their ideal client and what they worry about, that have got me thinking. Ideal Client And What They Worry About You probably know that The Coaching Revolution teaches qualified coaches (or those...
by Sarah Short | May 30, 2020 | Brand New Coaches, Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
A niche should be ‘an inch wide and a mile deep’. I can’t even remember where I heard this description – it was years ago – but it was true then and it’s true now. Within that inch-wide niche lies your ideal client. Yesterday I...
by Sarah Short | Mar 28, 2020 | Coaching, How To Sell Coaching, Marketing For Coaches, The Coaching Revolution, Uncategorised
We are living in unprecedented times. Who’d have believed, even a week ago that one-third of the global population would be confined to their homes – and actually cooperating with that (for the most part!)? Don’t be scared though, get busy!...
by Sarah Short | Mar 13, 2020 | Coaching, How To Sell Coaching, Our Mentoring, The Coaching Revolution
I am used to coming across massive resistance to the idea of having an ideal client. It feels counterintuitive to be laser-focused in your marketing, and casting your net wide seems so much more sensible. However, there are huge benefits in defining your ideal client...
by Sarah Short | Feb 2, 2020 | Coaching, Marketing For Coaches, The Coaching Revolution, Uncategorised
One of the things that coaches who talk to us about becoming mentees want to know, is where will I find clients? Rather frustratingly, the answer I always give is ‘it depends’… Let me explain. WHO Is Your Client? You may have heard me talk about the...
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