Having a niche makes marketing much more simple. It really does but I know that many (most?) coaches don’t believe that. The difficulties that coaches have with niching are one of two things. They think that having a niche will limit the number or type of...
I am running a challenge. It’s just for qualified coaches, or those who are taking a coaching qualification. The challenge will be 4 days long. 4 days, 4 tiny tasks and one enormous lightbulb moment – if you join us. What We’ll Cover In The Challenge...
I talk to lots of coaches every week. Dozens of them. What’s become very interesting and more than a little entertaining is the number of them who have said to me ‘I am Stella!’ Who Is Stella? Stella Hewittson is 42 years old and she is a coach. She...
I am used to coming across massive resistance to the idea of having an ideal client. It feels counterintuitive to be laser-focused in your marketing, and casting your net wide seems so much more sensible. However, there are huge benefits in defining your ideal client...
What Are You Selling, And Why Aren’t People Buying It? Coaching can lead to transformation. It empowers people, it can lead to inner freedom, it can create a feeling of spiritual connection. Coaching can do all of these things. However, it is a rare coach who...
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