Hope Is Not A Marketing Strategy

Hope Is Not A Marketing Strategy

There’s a point for many of us where something quietly uncomfortable becomes impossible to ignore. We’ve been doing the things that seem sensible. We’ve been talking about our work, showing up when we can, telling people we’re coaches, maybe posting on...
Busy -v- Effective (Why Your Effort Isn’t Turning Into Clients)

Busy -v- Effective (Why Your Effort Isn’t Turning Into Clients)

Three times a year, I run a free challenge called Nail Your Niche for qualified coaches who are struggling to find clients who can, and will, pay a professional rate for their coaching. One of the things the challenge surfaces very quickly is how much coaches are...
You’re Talking to People – So Why Aren’t They Becoming Clients?

You’re Talking to People – So Why Aren’t They Becoming Clients?

Three times a year, I run a free challenge called Nail Your Niche for qualified coaches who are struggling to find clients who can, and will, pay a professional rate for their coaching. One of the patterns I see most consistently, across every challenge, is coaches...