by Sarah Short | Apr 10, 2026 | Business Development, Business Planning, Coaching Client Acquisition, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
A lot of the advice around client acquisition in the coaching world is about scaling. The problem is, you can’t scale something that doesn’t work. That hasn’t stopped the advice from spreading though. It’s loud, it’s confident, and for most coaches who try to follow...
by Sarah Short | Apr 3, 2026 | Coaching Client Acquisition, Marketing For Coaches, Nail Your Niche, The Business Of Coaching, The Coaching Revolution
One of the things that strikes me most consistently, across every conversation I have with coaches who are struggling to find clients, is how many of us arrive with a firm view of how marketing works – and how rarely that view is correct. This is not a...
by Sarah Short | Mar 26, 2026 | Business Development, Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
Every week I speak to coaches who have spent serious money trying to solve the problem of not having enough clients. Not small money – I mean the kind of investment that felt like a statement of intent at the time, somewhere between £5,000 and £22,000, handed...
by Sarah Short | Mar 10, 2026 | Business Development, Business Planning, Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution, What Coaches Need
Many of us who are building coaching businesses are working hard. We’re attending networking events, posting on LinkedIn, sharing content about what coaching can do for people, and engaging with professional communities on and offline. The problem is that most...
by Sarah Short | Sep 26, 2025 | Business Development, Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I watched a brilliant coach wait too long. We’d spoken, of course we had, that’s how she’d come to be on my radar in the first place. She was a brilliant, successful career woman who had found coaching at a critical juncture in her life, and in discovering coaching,...
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