by Sarah Short | Sep 23, 2021 | Brand New Coaches, Business Development, Coaching, Marketing For Coaches, Our Mentoring
The thing about what we teach is that it’s not new. The method of marketing to a niche and an ideal client within that niche is used by every successful organisation all over the world. You just have to do the work! All of them. What we’ve done is hone it...
by Sarah Short | Sep 16, 2021 | Brand New Coaches, Coaching, How To Sell Coaching, Marketing For Coaches
There are only about 2000 companies in London that fit the description of the place that my ideal client works! One of our mentees said this, he was horrified, he thought it was a recipe for certain failure. He’s wrong. The reason he’s wrong is this...
by Sarah Short | Sep 10, 2021 | Brand New Coaches, Coaching, Online Business
I’m going to tell you why now is the very best time in history to start a coaching business. You don’t believe me? Let me explain… Life coaching was started by an American chap called Thomas Leonard. He was a financial planner, and it became apparent...
by Sarah Short | Sep 3, 2021 | Brand New Coaches, Coaching, How To Sell Coaching, Marketing For Coaches
…if I must market myself… That was said. Out loud. By a coach. In my hearing! I was stunned. How on earth has the coaching industry got so f**ked up that coaches can believe this nonsense? This is the flip side of the adage that if your coaching is good...
by Sarah Short | Aug 5, 2021 | Brand New Coaches, Coaching, Online Business, The Business Of Coaching
I get so frustrated by people talking about business saying things like ‘don’t worry, there’s no selling involved’. It even tops my feelings about the words heart centred or authentic. I belong to a Facebook group full of women entrepreneurs. It’s not just a...
by Sarah Short | Jul 30, 2021 | Brand New Coaches, Coaching, How To Sell Coaching
The art of good marketing is understanding what your client is thinking and what they care about. Even better is to join the conversation that they are already having in their head. There is nothing creepy or sneaky about this. Understanding your client is the...
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