Client Acquisition Is an Active Process

Client Acquisition Is an Active Process

Most coaches aren’t inactive when it comes to client acquisition efforts. They’re busy and often frustrated. However, activity isn’t the same as traction and isn’t necessarily a working client acquisition process – unless it follows a structure. Posting about...
Tiny Steps in the Right Direction Outperform Grand Plans

Tiny Steps in the Right Direction Outperform Grand Plans

If you feel stuck, overwhelmed, or unsure where to start in building your coaching business, you are not alone. Many (most?) qualified coaches think they need everything perfectly mapped out before they can move forward. The right branding, the right headshots, the...
Coaching Is Not a Calling – It’s a Profession

Coaching Is Not a Calling – It’s a Profession

Coaching Is Not a Calling – It’s a Profession… (And It’s Time We Treated It Like One) The Status Quo For years, the coaching establishment has sold a seductive lie – that being a good coach is enough. That if you trust the process, the clients will...
Why Do I Need To Know My Potential Client’s Job Title?

Why Do I Need To Know My Potential Client’s Job Title?

When I’m delivering my Nail Your Niche challenge, one of the most common objections I hear from coaches is that coaching is about the person, not their job title, or that they can coach anyone, so why would they need to know this information? And they’re absolutely...