The Weaponisation of ‘Soul-Led’ Marketing Training

The Weaponisation of ‘Soul-Led’ Marketing Training

by | Nov 28, 2024 | Business Development, Coach Mindset, Core Values, Ethics, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution

Terms like soul-led and heart-centred are used by marketing trainers targeting coaches. Far from being harmless spiritual language, these terms are deliberately wielded to exploit coaches who believe marketing is inherently unethical. The coaching profession labours...
Will Coaches Survive The Technology Revolution?

Will Coaches Survive The Technology Revolution?

by | Oct 28, 2024 | Business Technology, Business Tools, Coaching, Coaching Client Acquisition, Marketing For Coaches, Marketing Tools, Online Business, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution

I have had to summon serious courage to write this article because I suspect what I say will be incredibly unpopular and controversial. It’s an important question that needs considering: Will Coaches Survive The Technology Revolution? There has been much talk...
Coach Supervisors – How Do You Handle This Question?

Coach Supervisors – How Do You Handle This Question?

by | Sep 29, 2024 | Business Development, Coaching Client Acquisition, Coaching Supervision, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution

I’ve been talking with several coach supervisors recently. Many (most?) of them have a similar issue with a question that is asked regularly in supervision. The question is this – how do I find coaching clients? There seem to be a few issues about this...