Tiny Steps in the Right Direction Outperform Grand Plans

Tiny Steps in the Right Direction Outperform Grand Plans

If you feel stuck, overwhelmed, or unsure where to start in building your coaching business, you are not alone. Many (most?) qualified coaches think they need everything perfectly mapped out before they can move forward. The right branding, the right headshots, the...
Coaching Is Not a Calling – It’s a Profession

Coaching Is Not a Calling – It’s a Profession

Coaching Is Not a Calling – It’s a Profession… (And It’s Time We Treated It Like One) The Status Quo For years, the coaching establishment has sold a seductive lie – that being a good coach is enough. That if you trust the process, the clients will...
Why Do I Need To Know My Potential Client’s Job Title?

Why Do I Need To Know My Potential Client’s Job Title?

When I’m delivering my Nail Your Niche challenge, one of the most common objections I hear from coaches is that coaching is about the person, not their job title, or that they can coach anyone, so why would they need to know this information? And they’re absolutely...
The Myth of the High-Ticket Client

The Myth of the High-Ticket Client

The phrase high-ticket client is one of those vague, feel-good marketing buzzwords that has wormed its way into the coaching industry. It’s used liberally by those who want to sell to coaches, promising them a shortcut to riches with clients who are supposedly ready...