by Sarah Short | Jul 30, 2021 | Brand New Coaches, Coaching, How To Sell Coaching
The art of good marketing is understanding what your client is thinking and what they care about. Even better is to join the conversation that they are already having in their head. There is nothing creepy or sneaky about this. Understanding your client is the...
by Sarah Short | Jul 25, 2021 | Brand New Coaches, Coaching, Marketing For Coaches, The Business Of Coaching
What do you spend your working day doing? I mean, what do you actually do from when you ‘clock in’ at the start of your working day, until you close the office door (or at least push your work to one end of the kitchen table)? I was reading an article by the...
by Sarah Short | Jul 16, 2021 | Coaching, Our Mentoring, The Coaching Revolution
I have had an odd week. I’ve had one of those weeks where stuff has collided in my head to make bigger and bigger connections and finally, the light switch flipped. Oddly, it has to do with the Dalai Lama. Last week, one of my clients told me that the Dalai Lama had...
by Sarah Short | Jul 11, 2021 | Core Values, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching
We All Hate Pushy Salespeople No one likes a Delboy-style con of a sales person. No one likes the hard sell of the 1980s and 1990 timeshare salesforces and their ilk. We equally don’t want someone to insinuate themselves into our lives via our phone and try to sell us...
by Sarah Short | Jul 1, 2021 | Brand New Coaches, Coaching, How To Sell Coaching, Marketing For Coaches
But I Am Not Credible… I hear this all the time. People can get all bent out of shape about not feeling credible as a coach, without taking into account the skills that they have that took them into coaching in the first place. The majority of coaches come to...
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