by Sarah Short | Sep 16, 2021 | Brand New Coaches, Coaching, How To Sell Coaching, Marketing For Coaches
There are only about 2000 companies in London that fit the description of the place that my ideal client works! One of our mentees said this, he was horrified, he thought it was a recipe for certain failure. He’s wrong. The reason he’s wrong is this...
by Sarah Short | Aug 27, 2021 | Brand New Coaches, How To Sell Coaching, Marketing For Coaches
A mentee of ours and I were chatting this week. She told that some of the cohort from the – very prestigious – coach training school she attends asked her how does she find the time to be ‘constantly posting on LinkedIn?’ (It’s no secret...
by Sarah Short | May 27, 2021 | Brand New Coaches, Marketing For Coaches
I talk to lots of coaches every week. Dozens of them. What’s become very interesting and more than a little entertaining is the number of them who have said to me ‘I am Stella!’ Who Is Stella? Stella Hewittson is 42 years old and she is a coach. She...
by Sarah Short | Oct 3, 2020 | Business Development, Coaching, How To Sell Coaching, Marketing For Coaches
Some coaches get all bent out of shape about the idea of selling rather than educating. They use words like ‘inauthentic’ to describe selling or think that marketing and selling are not ‘heart-centred’. They think marketing a coaching business...
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