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The Hierarchy Of Client Acquisition

The Hierarchy Of Client Acquisition

by Sarah Short | Jan 24, 2023 | Coaching Client Acquisition, Credibility, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution

Wait, what?? Client acquisition has a hierarchy? The truth is that it doesn’t, but you’d be hard pressed to know that from the chatter on the coaching grapevine. Worse yet, that chatter is supported by people within the profession who really ought to know...
Marketing Is Client-Focused Too!

Marketing Is Client-Focused Too!

by Sarah Short | Apr 30, 2022 | Coaching, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution

Coaching Is Client Focused Coaches are all about the client. We’re all about not inserting our knowledge and experience into the coaching conversation. We understand that each client is unique and that holding space for one is a different experience from holding...
No One Is Searching For A Coach

No One Is Searching For A Coach

by Sarah Short | May 9, 2021 | Brand New Coaches, How To Sell Coaching, Marketing For Coaches

I hate to be the bearer of bad news, but no one is searching for a coach. It doesn’t actually matter what kind of coach you are, people aren’t looking for you. If this doesn’t feel right to you, may I suggest that you go to Google’s keyword...
Finding Clients? How’s That Going For You

Finding Clients? How’s That Going For You

by Sarah Short | Dec 16, 2020 | Brand New Coaches, Business Development, Coaching, How To Sell Coaching, Marketing For Coaches

A lovely coach approached me last week. Passionate about what coaching can do and absolutely full of excitement for the future. Qualified about a year ago and hasn’t had the success he had hoped for in finding clients. They wanted to talk to me about marketing a...
Finding Clients? How’s That Going For You?

Finding Clients? How’s That Going For You?

by Sarah Short | Nov 19, 2020 | Brand New Coaches, Coaching, Marketing For Coaches

It’s HARD Finding Clients! It’s not as easy as you believed, is it? Finding clients probably didn’t even feature on your list of what you were going to need to do when you finished your qualification and set up your coaching business. In my...
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