by Sarah Short | Jul 11, 2022 | Business Development, Coaches Supporting Coaches, Coaching, Community, Our Mentoring, The Business Of Coaching, The Coaching Revolution, What Coaches Need
(Pastoral care; a warm snuggly blanket of security to wrap up in when we need it. Well, that’s my definition! So what exactly is pastoral care for coaches?) Want -v- Need Concept There’s a great rule of thumb to bear in mind when you are selling something...
by Sarah Short | May 9, 2021 | Brand New Coaches, How To Sell Coaching, Marketing For Coaches
I hate to be the bearer of bad news, but no one is searching for a coach. It doesn’t actually matter what kind of coach you are, people aren’t looking for you. If this doesn’t feel right to you, may I suggest that you go to Google’s keyword...
by Sarah Short | Nov 24, 2020 | Brand New Coaches, Coaching, How To Sell Coaching
What’s Your Job Title? Job titles are for the employed. They are for people who need a box to live in. I don’t mean to be unkind when I say this and I apologise if I’ve offended you, however, what I say is true. Job titles are so that the people who...
by Sarah Short | Oct 25, 2020 | Brand New Coaches, Business Development, Coaching, Community, How To Sell Coaching, Marketing For Coaches
Before you read this article, I’d like to put out a disclaimer. I am not minimising the impact of being stalked by a predator. I have been in that situation in my 20s, I was stalked by a person(s) unknown to me and it was a truly frightening experience....
by Sarah Short | Jun 26, 2020 | Business Development, Business Planning, Coaching, How To Sell Coaching, Online Business
The marketing process that we teach generates inbound enquiries. What that means is that potential clients, those who have recognised themselves in the things that you write or say, will come to you and say hey there, I read/heard this thing that you said/wrote and...
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