by Sarah Short | Feb 25, 2026 | AI, Business Technology, Business Tools, Digital marketing, Marketing For Coaches, Marketing Tools, The Business Of Coaching, The Coaching Revolution
Dario Amodei is the CEO of Anthropic, the company behind Claude. Last week he published a 15,000-word essay called “The Adolescence of Technology.” It’s easy to miss this essay in the deluge of noise that’s currently ricocheting around global...
by Sarah Short | Feb 24, 2026 | AI, Business Technology, Business Tools, Digital marketing, How To Sell Coaching, Marketing For Coaches, Marketing Tools, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
When people talk about AI, they’re usually not talking about the same thing. The term has become an umbrella for everything from your phone’s voice assistant to hypothetical machines that don’t yet exist. Understanding the differences between these...
by Sarah Short | Jul 25, 2025 | AI, Business Technology, Business Tools, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
The Elephant In The Room: Why AI Can’t Create Your Marketing Collateral For You There’s an uncomfortable truth coaches need to hear – AI can’t create your marketing collateral for you. Yes, I know it can churn out LinkedIn posts, build client avatars, write...
by Sarah Short | Jun 23, 2025 | AI, Business Technology, Business Tools, Coaching, Marketing Tools, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
It’s Time to Build Your Own Client Base A new study published in Coaching: An International Journal of Theory, Research and Practice called ‘Getting better all the time’: using professional human coach competencies to evaluate the quality of AI coaching agent...
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