If you’re a qualified coach with a UK public sector background, you might already know that securing work in this space comes with its own set of challenges.
Procurement processes, tendering systems, and stakeholder concerns can feel like a minefield. It’s not about your coaching skills—they’re already strong—it’s about understanding how to position yourself effectively. Elevate was created to help coaches navigate this landscape with clarity and confidence.
Why Work with the Public Sector?
The public sector values coaching, but its processes can be complex. Many organisations are actively looking for coaching support, whether for leadership development, workforce well-being, or change management. However, breaking in requires a solid understanding of how to align what you can offer with organisational priorities, how to navigate procurement, and how to communicate value in a sector that works within tight budgets.
Elevate helps you bridge that gap.
What is Elevate?
Elevate is ICF-accredited marketing training for coaches with a public sector background, designed specifically for coaches who want to build a sustainable business within this sector. What we teach will ensure you can win work, demonstrate value, and build long-term relationships with public sector organisations.
During the programme we cover:
✔ A clear strategy for engaging public sector clients.
✔ Confidence in procurement and tendering—without the overwhelm.
✔ Tools to address stakeholder concerns around budgets and ROI.
✔ Insights from experienced public sector coaches who’ve successfully built their businesses.
✔ A community of like-minded professionals who share the journey with you.
How Elevate Helps You Succeed
A common frustration among coaches is knowing they can add value to public sector organisations, but struggling to get their foot in the door. Elevate breaks the process down, helping you understand how to sell coaching and other services you may be able to offer, in a way that makes sense to decision-makers.
The programme includes:
- Mentoring – Learn directly from those who are already coaching in the public sector.
- Foundations for Business Success – 10 essential business topics to strengthen your approach.
- InCrowd Community – A support network of coaches all focused on building businesses.
- The Vault – Access to 450+ hours of training, templates, and resources.
- Action Learning Sets – Small groups to keep you accountable and moving forward.
Next Steps
If working with the public sector is a priority for you, now is the time to take action.
If you’re ready to explore what Elevate could mean for you, you can find out more on our website.
The public sector needs skilled coaches. If that’s you, let’s make sure they can find you.
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