The Weaponisation of ‘Soul-Led’ Marketing Training

The Weaponisation of ‘Soul-Led’ Marketing Training

by | Nov 28, 2024 | Business Development, Coach Mindset, Core Values, Ethics, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution

Terms like soul-led and heart-centred are used by marketing trainers targeting coaches. Far from being harmless spiritual language, these terms are deliberately wielded to exploit coaches who believe marketing is inherently unethical. The coaching profession labours...