by Sarah Short | May 27, 2021 | Brand New Coaches, Marketing For Coaches
I talk to lots of coaches every week. Dozens of them. What’s become very interesting and more than a little entertaining is the number of them who have said to me ‘I am Stella!’ Who Is Stella? Stella Hewittson is 42 years old and she is a coach. She...
by Sarah Short | May 20, 2021 | Brand New Coaches, Coaching, Community, Marketing For Coaches
‘The support of others’ for the purpose of this blog is the support of like-minded others. Even more specifically, I’m talking about the support of other coaches. Unique Situation Within the coaching profession, there is little general understanding...
by Sarah Short | May 13, 2021 | Brand New Coaches, Coaching, Online Business, The Business Of Coaching, The Coaching Revolution, Uncategorised
As owners of professional services businesses, we have three important resources. Time, energy and money. Of the three, time is the most precious because it’s irreplaceable. There was a point in my life where I did everything myself, on the basis that what I did...
by Sarah Short | May 9, 2021 | Brand New Coaches, How To Sell Coaching, Marketing For Coaches
I hate to be the bearer of bad news, but no one is searching for a coach. It doesn’t actually matter what kind of coach you are, people aren’t looking for you. If this doesn’t feel right to you, may I suggest that you go to Google’s keyword...
by Sarah Short | May 2, 2021 | Coaching, How To Sell Coaching, Marketing For Coaches
It’s a really odd thing. There is a (massively misplaced) sense of superiority amongst the international coaching community. It around the process of finding coaching clients and how offensive marketing can be! Those who hold higher-level qualifications,...
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