by Sarah Short | Sep 3, 2021 | Brand New Coaches, Coaching, How To Sell Coaching, Marketing For Coaches
…if I must market myself… That was said. Out loud. By a coach. In my hearing! I was stunned. How on earth has the coaching industry got so f**ked up that coaches can believe this nonsense? This is the flip side of the adage that if your coaching is good...
by Sarah Short | Aug 15, 2021 | Brand New Coaches, Our Mentoring, The Coaching Revolution
I’ve just read a book, Hooked by Nir Eyal. In it he talks about creating products that provide rewards for the user. Not just one reward in the beginning, but ongoing rewards, as usage of a particular product continues. The example I remember in particular is...
by Sarah Short | Aug 5, 2021 | Brand New Coaches, Coaching, Online Business, The Business Of Coaching
I get so frustrated by people talking about business saying things like ‘don’t worry, there’s no selling involved’. It even tops my feelings about the words heart centred or authentic. I belong to a Facebook group full of women entrepreneurs. It’s not just a...
by Sarah Short | Jul 30, 2021 | Brand New Coaches, Coaching, How To Sell Coaching
The art of good marketing is understanding what your client is thinking and what they care about. Even better is to join the conversation that they are already having in their head. There is nothing creepy or sneaky about this. Understanding your client is the...
by Sarah Short | Jul 25, 2021 | Brand New Coaches, Coaching, Marketing For Coaches, The Business Of Coaching
What do you spend your working day doing? I mean, what do you actually do from when you ‘clock in’ at the start of your working day, until you close the office door (or at least push your work to one end of the kitchen table)? I was reading an article by the...
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