by Sarah Short | Aug 28, 2025 | How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Nail Your Niche, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Many coaches shy away from the idea of sales and marketing, because they think of them as a necessary evil rather than an integral part of their service. This reluctance often stems from a misconception that these activities are manipulative or detract from the...
by Sarah Short | Aug 20, 2025 | How To Sell Coaching, Marketing For Coaches, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I’ve watched hundreds of coaches attempt to find their niche over the past eight years. Most get it spectacularly wrong, and they don’t even realise it. For example, last week, a coach told me her niche was women in transition. She’d spent months...
by Sarah Short | Aug 10, 2025 | Business Development, Challenge for Coaches, Marketing For Coaches, Nail Your Niche, The Business Of Coaching, The Coaching Revolution, What Coaches Need
Let me start by saying, I think coaching is a superpower. If you saw the title of my article and felt furious, know this: this article isn’t me knocking the coaching profession. However… Thomas Leonard chose the title ‘life coach’ to describe...
by Sarah Short | Jul 5, 2025 | Business Development, How To Get Coaching Clients, Marketing For Coaches, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I’ve said it before, and no doubt I’ll say it again – no matter how much we want it to be, wish it was true, or feel angry that it’s not – our coaching skills are not client acquisition tools, they’re delivery tools. It makes no difference how many...
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