by Sarah Short | Aug 2, 2019 | Business Development, How To Sell Coaching, Marketing For Coaches
Coaches want to coach everyone. We want to change the world one person at a time. We finish our coaching courses, with our hearts full and an evangelical attitude to our newfound superpower. We can coach anyone and we don’t want to be known for one thing....
by Sarah Short | May 24, 2019 | Business Development, Business Planning, Marketing For Coaches
Playdoh Or Lego? For many years, I’ve lived a Playdoh life, as opposed to a Lego one. Let me explain. My life was a life which could be moulded at will, and changed at a moment’s notice. A life which was constrained mostly by my imagination, and eventually...
by Sarah Short | Apr 24, 2019 | Business Development, Marketing For Coaches
‘I know a coach who has loads of work, and she told me that she’s never had an ideal client’. This is a something said by a coach with whom I had with a conversation recently. Andrew is struggling to get clients, and so found his way into a telephone...
by Sarah Short | Nov 15, 2018 | Marketing For Coaches
How Am I Supposed To Know? I had a great conversation with a lovely coach recently, in which we talked through all of the things he’d done to grow his coaching business. It included LinkedIn University and Google Adwords. He’d had a measure of success with...
by Sarah Short | Sep 16, 2018 | How To Sell Coaching, Marketing For Coaches, The Coaching Revolution
A Surprise Discovery I spoke to a new coach recently who was telling me that she was about to start her coaching business and that her main marketing focus would be Facebook ads. When I asked her why, she said that she was using them as her ‘lead generation...
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