by Sarah Short | Jul 1, 2021 | Brand New Coaches, Coaching, How To Sell Coaching, Marketing For Coaches
But I Am Not Credible… I hear this all the time. People can get all bent out of shape about not feeling credible as a coach, without taking into account the skills that they have that took them into coaching in the first place. The majority of coaches come to...
by Sarah Short | Jun 17, 2021 | Brand New Coaches, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
Free Coaching You may have read some of my content around and about in which I say don’t give your coaching away for free as a marketing strategy. Pro bono clients do not lead to referrals that want to pay you a professional rate – they lead to referrals...
by Sarah Short | Jun 11, 2021 | Coaching, How To Sell Coaching
I keep hearing nonsense, myths actually, about how coaches should find their clients and it really makes me mad. The reason I get mad is because these myths are perpetuated by coaches, they get repeated to one another as ‘truth’ when they’re really...
by Sarah Short | Jun 4, 2021 | How To Sell Coaching, Marketing For Coaches, The Business Of Coaching
As consumers, we’ve all become extraordinarily good at not being focused on things that don’t interest us. It’s not that we actively ignore them, it’s that we don’t even notice them in the first place. It’s a really good thing that...
by Sarah Short | May 9, 2021 | Brand New Coaches, How To Sell Coaching, Marketing For Coaches
I hate to be the bearer of bad news, but no one is searching for a coach. It doesn’t actually matter what kind of coach you are, people aren’t looking for you. If this doesn’t feel right to you, may I suggest that you go to Google’s keyword...
by Sarah Short | May 2, 2021 | Coaching, How To Sell Coaching, Marketing For Coaches
It’s a really odd thing. There is a (massively misplaced) sense of superiority amongst the international coaching community. It around the process of finding coaching clients and how offensive marketing can be! Those who hold higher-level qualifications,...
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