TikTok…Argh – not another social media platform!
The last craze was – what? Clubhouse? Where’s that these days?
I know, I hear you – this whole ‘craze’ thing is draining.
But – it seems that TikTok isn’t a flash in the pan.
A Few Cheeky Stats
The most up to date figures on users etc are from January 2021. The app had 600 million daily users who viewed more than a billion videos a day, and the app has been downloaded more than 2 billion times.
During the last few months of 2021, TikTok garnered more visitors that Google. Think of that! Google has been the most visited website in the world forever it seems, and yet TikTok, which didn’t leave China (where it’s owned) until 2016 and in those few years, it’s grown exponentially.
Isn’t It For Teenagers?
Apparently not. From the – ahem – ‘research’ that I’ve done (think an hour of scrolling every now and again), it turns out that there is a lot more on there for the older consumer than I had dreamed was possible.
Think menopause specialists, dementia specialists, neuroscientists, neurologists, surgeons, hospice doctors, orthodontists, fitness for the over 50s, pelvic floor specialists – I could go on.
There’s a raft of people marketing to the older woman, from those who offer confidence boosting tips to use in the workplace to those teaching nutrition in menopause – honestly, TikTok has everything covered.
Well-Known Brands For The Older Consumer
Trinny London (Trinny Woodall’s posh makeup brand) features, as well as Clinique and Charlotte Tilbury. Upmarket clothing companies like Mint Velvet, Dior and even Selfridges have accounts and all of them post videos.
The most important thing to remember about these brands is that they simply wouldn’t waste their time and money being on TikTok if it wasn’t worth it to them!
How Does TikTok Work?
TikTok is a video platform where you can record videos of up to 3 minutes in length. You don’t need any fancy kit, you record from your smart phone. Literally, you press record and go.
There are all kinds of fancy things you can do, like change backgrounds and add moving images etc. There’s also a wide selection of bits of music you can use too – royalty free.
If You Can’t Beat ‘Em…
In the spirit of research (I know, I’m utterly selfless!) I decided to have a go.
I enjoy video – it’s my favourite medium – so it takes me about 5 minutes to record and edit a 60 second video. I absolutely love picking one topic and explaining it in 60 seconds. I find it intellectually challenging to be succinct and focused.
There are third party websites that can be used to download TikTok videos to use as Instagram Reels and stories for Insta and Facebook. So five minutes of work can be repurposed many times.
Has it brought The Coaching Revolution oodles of new clients? No, not yet. I’m pretty sure that TikTok is a good use of my time though, because I’m sure that our client is there.
Click here to find The Coaching Revolution on TikTok.