The stories we tell ourselves can keep us stuck.
One of the stories that seems to be very well-told is the tale of the introverted coach who can’t market, because they don’t like to make a show of themselves.
Let me back up a bit.
I’m an extrovert. I’m the most extroverted person you’ll probably ever meet. I get my energy from being with others (online or in person) and I process everything out loud – even when I’m alone. If I complete a personality profile questionnaire, if someone is facilitating it they’ll say ‘gosh, you score high on the extrovert scale!’. Every single time.
What this means is that coaches regularly say a version of this sentence to me: it’s alright for you Sarah, it’s easy for you to market because you’re such an extrovert. It’s different for me because I’m an introvert.
Here’s the thing.
A surprising number of Coaching Revolution coaches are introverts, and they’re bloody good marketers. They are building amazing coaching businesses that are either:
- earning them a good living or
- are well on the way to earning them a good living, depending upon where they are in their marketing journey.
These introverted coaches and their wonderful marketing prove that being unable to market because you’re an introvert is simply a story you’re telling yourself.
Let me demonstrate to you that introverts can do great marketing, and it doesn’t involve you standing on a metaphorical chair and shouting ‘BUY MY STUFF!!‘ at the top of your voice. I will share a list of some of our introvert coaches and a link to their LinkedIn profiles so that you can go and look at what they’re doing.
Because most coaches have no idea what good marketing looks like, I will give you a list of questions to ask yourself about what you can see on their profile that demonstrates good marketing.
Here’s the list of questions to consider:
Are the following clear?
- the kind of clients do they work with?
- what those people are struggling with?
- how the coach can help them?
- the price?
- how to contact them?
As you look at these various profiles, you need to remember that they are not marketing to you. What I mean is you’re a coach. The Coaching Revolution coaches rarely market to coaches (we have a couple of exceptions – coaching supervision businesses for example, they market to coaches).
Sometimes, when coaches look at the marketing of Coaching Revolution coaches, they say things like, ‘Well, that doesn’t make sense to me!’. The most important words in that sentence are to me. The coach isn’t marketing to you. They’re marketing to a specific demographic, which probably doesn’t include you. If you want to buy coaching from any of them, they may be happy to engage you as a client, but they’re not focusing their marketing on you.
So, armed with the questions from above, which are designed to help you understand the focus each of our fabulous introverted coaches have with their marketing, here we go:
Magali Leroux • Leadership coach for marketers
Can you see how each of these introverts has a comfortable message that they share?
Introverts Make Excellent Marketers
I could carry on with my list of introverted Coaching Revolution coaches who are excellent marketers.
Marketers don’t toot their own horn. That’s not what marketing is. Marketers speak to the kind of people they work with – people they understand and empathise with – about things that are important to those people. No bragging. No shouting. No pushy nonsense.
So – if you think it’s different for you because you’re an introvert, may I challenge your thinking?
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