I delivered the first session yesterday to one of our Australian mentees, Sue. We were chatting about what she’s done to date as far as business-building is concerned and she told me of videos and Instagram, of LinkedIn and Facebook. None of which seemed to gain any traction. I need someone to tell me what to do, she said.
Hit And Miss
The issue with this type of posting is that it’s a bit hit and miss. If your marketing is whim-based, then you’re not delivering a consistent message. What that means is that it becomes difficult for your audience to know what you do.
We talked about the kind of clients this coach wants to work with and as we did, I could see the lightbulbs popping above her head.
Just Tell Me What To Do!
‘The issue is’, Sue told me, ‘that I am making it up as I go along. What I want is exactly what we’re doing now. I want someone to just tell me what to do.’
This comment hits it on the nail, doesn’t it? What we need, us coaches, is for someone experienced to take our hand and lead the way.
What we don’t need is yet another generic course, or article, or podcast on why we need and ideal client. They’re all correct of course – you absolutely do need an ideal client. However, the difficulty comes in trying to make the generic, specific.
How Do I Know Who My Ideal Client Is?
You may have an idea. Maybe you want to (for example) work with women in technology. Great! Well done. That’s the first step on a many, many step process.
Maybe you don’t have a clue? Well, a good place to start is to look at who you were when you found coaching and to figure out what you got out of it. Likewise, a good first step on a long journey.
Understanding how this client feels is a large part of this process. Knowing that helps you create a marketing message aimed straight at them.
Just Tell Me What To Do!!
If you’re a coach with great coaching skills, maybe you’d like someone to simply tell you what to do on the business development side? If you do, we should talk.
Recent Comments