The thing about time is that we all think we have loads of it. Maybe not in minutes in the day (you only need to have children to know that minutes in a day are precious) but in terms of months and years.
So if I ask you to put a price on what 6 months of your time is worth, you would probably not have a figure in mind. Maybe you could price yourself based on half a year of your last salary? Or perhaps you have some other way of pricing it?
Time Well Spent
In one of our recent podcast episodes a mentee of ours, Jo Woods, describes how she spent 6 months sitting in front of her laptop, trying to figure out what to do. She wanted to be the kind of busy that got her clients – obviously – but she wasn’t entirely sure what that looked like.
She was attending lots of different networking events, but hadn’t actually figured out what she should be doing in order to get clients from her efforts.
In short, she was busy, but not productive, or effective.
When Jo had her first session with The Coaching Revolution, her mentor helped her strip out the majority of the ‘busy work’ she was doing and helped her focus on the things that will make her effective and not just busy.
Jo’s comment was that the first session was worth the whole fee on its own!
Is What You’re Doing Effective?
First of all, how do you know if what you’re doing is effective? Well the easiest question to ask yourself is what do you want to achieve?
As a business-building coach, the answer has to be ‘paying clients’ doesn’t it?
So what can you do to be effective?
You can post on social media, you can network, you can create a website, you connect with people, create videos, attend endless free training, chat to other coaches….. I could go on. These things are effective if they are focused and are producing paying clients.
Usually, they are not.
Sitting Staring At Your Laptop
I once spent a happy hour having a coffee with a coach. He said that he had 2 days a week that he could work on his coaching business if only he knew what to do…
If you find yourself staring at your laptop wondering what else you could be doing then we should perhaps talk?