You’re a great coach. You absolutely understand what kind of clients you want to work with. You know what your coaching client needs.
The issue you’ve had so far (if I had to hazard a guess) is that people just don’t seem to understand what you do. Am I right?
Your Clients Need Clarity
We coaches know that coaching brings clarity to your clients. That’s what everyone needs isn’t it? Once our clients have clarity, they have a massive eureka moment and then there’s a cascade of insights.
Your Clients Need To Become Unstuck
If you are a good coach, you can definitely ‘unstick’ clients. In fact, it’s one of the things that coaching does really well indeed is to unstick people. Once clients have that unstick moment, they’re never the same again.
Your Clients Need To Remove Limiting Beliefs
We all have limiting beliefs that shape the way we see the world. Once clients realise that something they simply assumed to be the truth is actually nothing more than a belief, the world they live in changed.
The Problem With ‘Needs’
Here’s the thing. It does not matter what your client needs. It doesn’t matter how utterly certain you are of what they need. People don’t buy what they need, they buy what they want.
What Your Client Wants
Your job as a coach is to figure out what your client wants, and wrap what they need into that.
Once you can articulate that you can offer what they want, and you do so in the places where the kind of clients you want to work with hang out, you’ll start attracting them.
It’s that simple.
If you need some help with this, click here and click ‘get started’. There are lots of resources for you to choose from.
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