When it comes to marketing your business, there are 15 painful truths that none of us can escape.
- No one cares what you do. They care what you can do for them
- You can complain about the game, or you can learn the rules.
- If you’re afraid to publish things online, you have an ego problem. No one on Earth thinks about you as much as you think that they do.
- You can’t deposit the number of books you’ve read or followers you have in a bank account.
- Our mentors and other successful coaches are neither smarter nor more creative than you. They are simply better at executing.
- If you spent half as many hours taking action as you did thinking about taking action, you would be in a better place.
- You have three finite resources: time, energy, and attention. Every time you waste them, they are gone forever.
- The coaches you look up to are not special and are no more talented than you are.
- Success comes from doing monotonous things every day. For years, but nobody wants to hear that
- The vast majority of people would rather be uncomfortable and unhappy than uncertain.
- If you’re reading productivity books, you are working on the wrong project.
- If you did everything you said you do, your results would be ten times better than they are.
- You know exactly what you should be doing. So stop chasing shiny objects instead, figure out why you aren’t doing what you should be doing.
- It’s not the best coach who will succeed; it’s the best marketer.
- 95% of reading, planning and analysing is procrastination disguised as productivity.
Do you recognise any of these painful truths?
If any of you would like some help with some of these – why not schedule a call to hear more about how The Coaching Revolution can support you.