Building a coaching business is hard. You know what else is hard? Not having a coaching business after months or years of trying. Both paths involve difficulty. The difference is that only one leads to the outcome you actually want.
Let’s have a reality check:
- Learning systematic client acquisition is hard. Having no clients after 2 years of networking without a strategy is hard. Choose your hard.
- Narrowing your focus to a specific target audience is hard. Marketing to everyone, and reaching no one is hard. Choose your hard.
- Investing time and money in proper business education is hard. Staying frustrated while qualified peers thrive is hard. Choose your hard.
- Admitting you need help with client acquisition is hard. Continuing to struggle alone while your coaching practice fails is hard. Choose your hard.
- Posting consistently about client challenges is hard. Having an empty diary month after month is hard. Choose your hard.
- Following proven processes even when they feel counterintuitive is hard. Improvising your way to business failure is hard. Choose your hard.
- Charging professional fees and handling rejection is hard. Undercharging and resenting your clients is hard. Choose your hard.
- Building an audience of potential clients is hard. Talking only to other coaches who won’t hire you for a professional rate is hard. Choose your hard.
- Learning to have comfortable sales conversations is hard. Giving away free coaching that rarely converts is hard. Choose your hard.
- Becoming visible to people who need your help is hard. Remaining the best-kept secret in coaching is hard. Choose your hard.
The coaches who succeed understand this simple truth – you’re going to experience difficulty either way. The question is whether that difficulty moves you towards your goal or keeps you stuck exactly where you are.
I’d encourage you to stop pretending there’s an easy path, because there isn’t. If building a coaching business was easy, we’d all have one, wouldn’t we? If it was easy, the 82% failure rate wouldn’t be a thing.
Choose the hard that builds the business you want, or choose the hard that leaves you wondering why nothing’s working, but choose consciously, because choosing nothing is still a choice – and it’s a choice to stay exactly where you are.
The hard that leads to clients starts with understanding exactly who those clients are and what problems they need solved.
An Opportunity
If you’d like the opportunity for a robust conversation about this, why not join my free challenge, Nail Your Niche? There’s even an option to upgrade to a VIP version, which gives you 3 x 60-minute group mentoring sessions with me for just £99 (inc VAT).
If you’re open to having a conversation with me about what ‘hard’ really looks like, register for the challenge by clicking here.