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Nail Your Niche
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Not Every Coach Wants To Work With Me
Astonishing though this might seem, not everyone wants to work with me. 😜 The reason for this is that I am outspoken and direct. I don’t know how to hint, or beat about the bush, which I suspect has a lot to do with growing up in a Lancashire mill town - there’s not a...
Your Niche Won’t Find You
I belong to lots of coaching groups on both Facebook and LinkedIn. In one of these groups, a coach commented that they don't believe a niche is a choice. They insisted it's like a plant that grows and evolves, revealing itself when it's ready. I love the plant...
The Tighter I Focus, The Louder My Voice
When I tell coaches that the tighter their focus, the louder their voice becomes, they nod politely but don't really understand what I mean. When they do finally grasp the concept, they don't believe it will work because they're convinced that narrowing their focus...
The $10K in 30 Days Lie
Another day, another "guru" promising coaches can earn £10,000 in 30 days with five ChatGPT prompts. Forbes published it, so it must be legitimate, mustn’t it? No actually, it’s not legitimate at all - it’s disingenuous in the extreme. This type of content makes me...
I’m Not Creative!
I'm not creative. I'm logical. This has been said to me by lots (and lots!) of the coaches I’ve worked with over the years. If you're nodding - and particularly if you come from a STEM background, legal profession, or any field that values logic above all else -...
What IS Marketing?
Marketing isn't what most people think it is. It's not advertising billboards or pushy salespeople. As Seth Godin puts it, "Marketing is the generous act of helping someone solve a problem. Their problem." Marketing, at its core, is about understanding people and...
Magic Thinking
A coach in a big coaching Facebook group I belong to, asked what helped others transition from employment to full-time coaching. One of my clients shared my Nail Your Niche challenge, the original poster replied I'm not interested in finding a niche, I want coaching...
Choose Your Hard
Building a coaching business is hard. You know what else is hard? Not having a coaching business after months or years of trying. Both paths involve difficulty. The difference is that only one leads to the outcome you actually want. Let’s have a reality check:...
Finding The Problem That Coaching Can Resolve
A coach (let’s call her Lisa) recently told me that her potential clients didn't have a problem that needed resolving. They're just very interested in personal development, she explained, they want to spend time and money developing themselves. Lisa was convinced that...
Monday Morning Motivator
Each week, we send out a little missive. It’s not arduous to read, in fact it’s light-hearted and it’s perfect to keep you up to date with what’s going on a The Coaching Revolution HQ.