We have opinions…
It’s Not Fair! I Don’t Want To Market!
This is a cry I hear from coaches on a regular basis. To be fair, they don't usually use these words, but the sentiment is spot on. Coaches feel angry and misled when they realise that being a great coach isn't enough. But it's not. Being great at delivering coaching...
From Qualified Coach, To In Demand
Qualified Coach! When we finish our accreditation and finally have the piece of paper that tells the whole world we're a qualified coach, it feels wonderful, doesn't it? It's that 'freshly minted' feel we get from a new qualification that is quite unlike the thrill we...
Don’t Make It About The Money
There's a bizarre phenomenon that seems to be unique to the coaching profession. I've looked and looked, but I can't see it replicated anywhere else. The phenomenon is this: coaching shouldn't be about the money. Should Coaching Be About The Money?! There is a feeling...
Bad Coaches & Ethical Marketing
I've heard it again this week. Apparently, there are hordes of bad coaches out there, who are lying in their marketing and making outlandish promises about what coaching can achieve. They're not practicing ethical marketing. These coaches are giving the coaching...
The Problem With Coaching For Free
Why Coaching For Free Isn't Going To Bring You Clients... Coaching for free isn't the marketing tool that many coaches think (hope?) that it will be. Pro bono coaching does have it's place, but it's not as a marketing tool. Coaching is an incredibly rewarding...
Ordinary Marketing, Honed For Coaches
It’s so hard to know what to listen to in the noise around marketing for coaches, isn’t it? I’ve been running my Nail Your Niche challenge again for the last week and have spent time with some amazing coaches. Several of them said that they have really struggled to...
You Can MAKE Your Marketing Fail
This is a tough love article all about marketing. I've had it on my mind for a while now and something happened last week that has crystallised what I want to say, and why. Marketing Is A Process Marketing is a creative process. It is an ongoing process. It's the...
Don’t Give Up The Day Job
One of the biggest heart-sink realisations for me when I'm talking to a coach is when they tell me that they've given up work in order to put themselves under pressure to succeed with their coaching business. (A quick caveat here is when someone's position has been...
The Difference: Posting And Marketing
You may be aware that I speak to lots of coaches. To put 'lots' into context, I speak to circa 150 coaches a week. Some of the 150 are in The Coaching Revolution community, some are participants in webinars I deliver, some I speak to in sales conversations - I speak...
Monday Morning Motivator
Each week, we send out a little missive. It’s not arduous to read, in fact it’s light-hearted and it’s perfect to keep you up to date with what’s going on a The Coaching Revolution HQ.