The ICF has awarded The Coaching Revolution 40 CCEUs across our three programmes – 23 Core Competency CCEUs and 17 Resource Development CCEUs.
For context, qualified coaches need exactly 40 CCEUs every three years to maintain their ICF credentials. We can now provide every single one through marketing and business development training.
This isn’t just a nice recognition, it’s validation of something we’ve believed for years – effective marketing IS coaching competency development.
The False Divide
Most coaches treat marketing and client acquisition work as separate from their professional practice. They see it as something they must do rather than something that develops their skills. The ICF’s recognition disproves this thinking.
Consider what happens when you clarify your ideal client avatar. You’re practising the same skills you use in coaching: asking precise questions, listening for underlying patterns and identifying what matters most to someone. The ICF recognised this work as core competency work.
When you conduct a sales conversation ethically, you’re establishing agreements, building trust, and maintaining safety. These are Core Competencies 3 and 4. When you create content that helps potential clients recognise that coaching may be the answer to their challenges, you’re evoking awareness – Core Competency 7.
Marketing and client acquisition work isn’t separate from coaching. Done properly, it’s coaching applied to business development.
Why This Matters
For years, coaches have faced an uncomfortable choice. We could attend generic business training that taught us tactics but felt misaligned with our values, or we could stick to coaching-only development that left us struggling to find clients.
Neither option served us well. Generic business advice often conflicts with coaching ethics. Pure coaching skill development, while obviously incredibly valuable, doesn’t solve the practical problem of building a sustainable practice.
Our ICF accreditation proves there’s a third way – business development that strengthens your coaching competencies while building your client base.
The Complete Solution
Coaches now have a clear path. They can complete their ICF re-accreditation requirement through training that actually helps them build their practice.
Our Momentum programme teaches coaches to identify and articulate their value proposition while practising ethical business development. The Advance programme focuses on corporate coaching sales while developing stakeholder awareness and systemic thinking. The Foundations for Business Success element of our programmes covers everything from mindset shifts to pricing ethics. Together with additional business skills training, we provide 40 hours of CCEUs.
This isn’t about cramming business tactics into coaching language. Every module we teach genuinely develops ICF competencies while solving real business challenges.
What This Recognition Means
The ICF’s approval sends a clear message to our profession – business development and professional development aren’t competing priorities. They’re complementary aspects of building a sustainable coaching practice.
This matters because many coaches still feel uncomfortable about focusing on business development. They worry that marketing somehow diminishes their ‘coaching purity’. The ICF’s recognition removes that guilt. Building your business isn’t separate from developing your coaching skills – it’s part of the same process.
The Bigger Picture
This accreditation represents something larger than continuing education credits, it’s recognition that coaches need business skills as much as they need coaching skills. More importantly, it validates that these skills can be developed together rather than in isolation.
Coaches no longer need to choose between professional development and business development. They can pursue both simultaneously through training that respects their values while building their practice.
For us, this recognition validates our approach and our mission. We’ve always believed that marketing and client acquisition don’t have to feel uncomfortable or unethical for coaches. The ICF’s accreditation proves that effective, ethical marketing actually develops the same competencies that make great coaches.
The result is that coaches can now complete their re-accreditation requirements while building the skills they actually need to create sustainable, fulfilling practices. That’s exactly what professional development should accomplish.