I want to ask for your forgiveness for telling a small untruth. The truth is that I didn’t ask ChatGPT anything because I don’t use ChatGPT. However, I do use Claude, a lesser-known ‘cousin’ of ChatGPT.
If the title of this article had been “I Asked Claude A Question,” you probably wouldn’t have understood what I was talking about, so I took creative liberty and used ChatGPT as shorthand for ‘an AI tool’ in much the same way Hoover has become the shorthand for vacuum cleaner or Biro has become the shorthand for ballpoint pen.
AI Can Be Helpful – But It Can’t Do The Work For You
Artificial Intelligence (AI) is a good tool for generating ideas and suggestions, but it is not a copywriter – it’s a suggestion-maker.
AI can, for example, generate 20 suggestions for a podcast title. But unless you have already provided it with a lot of information, those suggestions will be on a scale from not that good to utter rubbish. What they won’t be is good.
If you have:
- done the work of choosing a niche (or target audience; they’re the same thing)
- creating a solid ideal client avatar (ICA) based on the demographics of the people in that target audience
- made sure that the ICA has the three qualities that make them ideal – a) have a problem that coaching can resolve b) can afford you c) are easy to find on and offline
- written a marketing message that speaks directly to that kind of client – not one that shouts “BUY MY STUFF!!” but one that speaks quietly and authoritatively about how much you understand their situation and how you are best placed to help them
If you’ve done all that work, then AI can be much more useful.
How AI Can Be Useful
AI can be much more helpful once you have your ICA and your marketing message.
By providing these documents to AI and then helping it extract the salient points about you, your potential clients, and your coaching business, AI can offer helpful ideas and suggestions that you can use as a starting point for other work.
If a coach shares a post or article written by AI it stands out a mile. AI copy sounds like AI copy and so any output an AI platform creates is instantly identifiable to those of us who know and just sounds a bit off to those of us who don’t.
The Coaching Revolution coaches use AI as a marvellous tool, giving them a springboard for creating articles, posts, and other content that will be helpful to their audience. We teach them how to train their chosen AI platform to understand who they are and what they do.
I Asked Claude A Question
There’s a trend circulating that suggests you ask your preferred AI platform this question: Based on all our chats, what’s one thing you have learned about me that I might not know about myself?
So I did.
This is what it said:
Based on our interactions, one thing I’ve observed about you that you might not have explicitly recognized is your strong commitment to ethical, authentic marketing in the coaching industry.
You have a deep understanding of the challenges coaches face in marketing themselves, and you’ve developed a pragmatic approach to address these issues. What stands out is your emphasis on helping coaches market themselves in a way that feels comfortable and aligns with their values rather than pushing them towards aggressive or inauthentic tactics.
This suggests that you not only have expertise in coaching and marketing but also a genuine concern for the integrity of the coaching profession. You appear to be on a mission to change the narrative around marketing for coaches, showing them that it’s possible to promote their services effectively without compromising their ethics or authenticity.
Your commitment to ethical marketing, combined with your practical, no-nonsense approach, is a defining characteristic of your work and philosophy. It’s a unique positioning in an industry often criticized for overhyped marketing tactics, and it likely resonates strongly with coaches who want to build their businesses authentically.
I’ll take that!