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Nail Your Niche
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Marketing Is Client-Focused Too!
Coaching Is Client Focused Coaches are all about the client. We're all about not inserting our knowledge and experience into the coaching conversation. We understand that each client is unique and that holding space for one is a different experience from holding space...
Marketing Is Not CV Writing
Marketing skills and what we need to talk about to progress in our professional careers, will differ to the marketing skills required and what we should be talking about when building a coaching business. But how? Marketing Skills... When We Are Employed When we are...
Coach-Speak versus Client-Speak
One of the massive benefits of niching and understanding who your audience (your niche) is for your coaching is that when you know, you can speak to them in their own language. Whose Language? Coaches speak coach-speak, it's our mother tongue. Coach-speak is the...
What Is Outreach Marketing?
What is outreach marketing, and is it suitable for coaches who want to market comfortably, confidently and competently? I was chatting to a coach today. He found his way into my diary after listening to a podcast that Clair Pedrick and I made recently about building a...
I Only Want A Few Clients, Do I Need To Market Much?
There's (yet another!) myth that surrounds the concept of marketing for coaches and that's the idea that if you only want a few clients, you only need to market a little. Here's the thing - there's no such thing as marketing a little. You either market, or you don't....
Can You Be A Coach AND A Good Marketer?
Yes! You can be a good coach and a good marketer (This is the complete answer and the shortest article I've ever written!) Seriously though, there is some utter nonsense floating around in the shape of the beliefs of some coaches around what marketing is and what it...
Imposter Syndrome – Guaranteed!
A really interesting thing that every mentee goes through - almost without exception is imposter syndrome - or, as I prefer to think of it - overwhelming self-doubt. The journey from clueless, to proficient marketer has a number of close encounters with doubt - self...
Ethical Pricing? Really?
I was recently delivering a webinar when an experienced coach asked me what I thought about ethical pricing. Honestly? I had no idea what she was talking about - so I had to say could you tell me what you mean by ethical pricing please? What Is Ethical Pricing? She...
Why Niching MATTERS!
I've been running a 4-day challenge this week, about niching, and it's the first time that I've ever done such a thing. It's been amazing too. Ok - the sticky bit was when I had a power outage on Monday (day 1 of the challenge) which started at 11:30 and continued...
Monday Morning Motivator
Each week, we send out a little missive. It’s not arduous to read, in fact it’s light-hearted and it’s perfect to keep you up to date with what’s going on a The Coaching Revolution HQ.