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Nail Your Niche
Our next challenge is on 9-12 June 2025
What Do You Need To Start A Coaching Business?
You've had the idea of starting a coaching business on your mind for a while. It goes around and around in your head, but you're not really sure where to start. I thought I'd help you by telling you three things you need to have in place and a few things that aren't...
The Brutal Truth About Your Coaching Business
"The truth does not change according to our ability to stomach it" Mary Flannery O'Connor I read this quote and it stopped me in my tracks. It stopped me so completely that I had to stop what I was doing to write this article. It stopped me because it is a) true and...
Making An Impact by Marketing Effectively
Marketing A Coaching Business If you want a financially viable coaching business, you need to be able to market effectively. Effectively doesn't mean 8 hours a day, or even 4 hours a day, it means spending the time and effort to create a proper marketing message and...
Niching – A Magic Wand for Coaches?
Niching... No matter how often I write about or talk about niching - coaches struggle with the concept. To most coaches, the idea of niching is about excluding people and coaching is very inclusive, so it makes sense therefore not to niche, doesn't it? However, done...
Your Coaching Clients Will Find You
There is a strongly held belief amongst coaches that if your coaching is good enough, your clients will find you. This belief comes from coaches being told this by some of the people who have trained them. Smart, highly experienced coaches (MCC in some cases I know...
Marketing Is Client-Focused Too!
Coaching Is Client Focused Coaches are all about the client. We're all about not inserting our knowledge and experience into the coaching conversation. We understand that each client is unique and that holding space for one is a different experience from holding space...
Marketing Is Not CV Writing
Marketing skills and what we need to talk about to progress in our professional careers, will differ to the marketing skills required and what we should be talking about when building a coaching business. But how? Marketing Skills... When We Are Employed When we are...
Coach-Speak versus Client-Speak
One of the massive benefits of niching and understanding who your audience (your niche) is for your coaching is that when you know, you can speak to them in their own language. Whose Language? Coaches speak coach-speak, it's our mother tongue. Coach-speak is the...
What Is Outreach Marketing?
What is outreach marketing, and is it suitable for coaches who want to market comfortably, confidently and competently? I was chatting to a coach today. He found his way into my diary after listening to a podcast that Clair Pedrick and I made recently about building a...
Monday Morning Motivator
Each week, we send out a little missive. It’s not arduous to read, in fact it’s light-hearted and it’s perfect to keep you up to date with what’s going on a The Coaching Revolution HQ.