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Nail Your Niche
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Your Coaching Peers Are as Lost as You Are
When we're struggling to find clients, we turn to the people who seem like they should have answers - our reciprocal coaching partners, our tutors from coach training and our fellow coaches. We have conversations that start enthusiastically and eventually become...
What Does ‘Authentic’ Mean?
I run an International Coach Federation Special Interest Group for the UK chapter of the ICF called Marketing For Coaches. I'm often told by coaches who attend that they know they must be authentic in their marketing. When I scratch the surface of this belief, they...
AI Can’t Do Our Marketing For Us
We think we can type 'give me an ideal client for my coaching business' or 'give me a target audience for my coaching business' into ChatGPT or Claude, and whatever it produces will be both valid and viable. We think AI can solve our marketing problem, that it can...
How To Determine What To Charge For Coaching
When we start our coaching businesses, we tend to fall into one of two extremes with our pricing. We either charge ridiculously low fees because we're 'not experienced or qualified enough yet', or we pick a high figure based on what we want to earn, divided by the...
How To Have A Positive Impact On The World
If you ask coaches why we coach, or why we want to coach, the idea of having a positive impact on the world will always appear in one guise or another. It's fundamental to who we are and why we do this work. Coaching itself has a positive impact on clients, and that...
Is CCEU Hierarchy Killing Coaching Businesses?
Core CCEUs are valuable. Resource Development CCEUs are easy to get, not as prestigious, almost throwaway. You can get them for just reading a book, after all. This attitude, which flows directly from how the ICF categorises continuing education is quietly...
Niching Isn’t About Your Coaching
We think "I already know my niche. I'm a executive coach!" (or health coach, or mindset coach - I could go on). We've decided what kind of coaching we do, so we've niched, haven't we? No, because those aren't niches, they're job titles. What A Niche Actually Is A...
Generic Marketing Doesn’t Work for Coaches
When we realise we need help with marketing, we do what seems logical - we find a 'how to set up a business' course and try to follow the advice given. We might spend money adding ourselves to coaching directories or we may attend expensive sales training programmes....
The Algorithm Isn’t The Problem
We hear phrases like 'shadow banned' and start to wonder if something nefarious is being done to us by the algorithm. We notice our impressions drop and conclude that LinkedIn is stopping us from succeeding. Some of us have even said out loud "the algorithm hates me."...
Monday Morning Motivator
Each week, we send out a little missive. It’s not arduous to read, in fact it’s light-hearted and it’s perfect to keep you up to date with what’s going on a The Coaching Revolution HQ.