We have opinions…
Nail Your Niche
Our next challenge runs 20-24 April!
Choosing A Focus Makes Us More Attractive, Not Less
The resistance most coaches feel when told to focus our client acquisition efforts on a specific type of client with a specific type of problem is entirely understandable because it feels counterintuitive. Surely casting a wider net gives us more chances of finding...
Why You’re Invisible To Clients
Many of us who struggle to find clients eventually arrive at the same conclusion - the market is too crowded, too competitive, or too full to build a viable business in. It's an understandable conclusion, and it also happens to be completely wrong. The coaching market...
Selling To Coaches Is NOT The Same As Selling Coaching
Most of us, when we qualified as coaches, have no idea how to find paying clients. So we go looking for help, and we can find plenty of people offering to teach us how to market a coaching business. The problem is that many of those people have only ever marketed one...
Credentials Don’t Bring Clients
There's a belief in our profession that goes something like this - once I reach a certain milestone, clients will start coming. The milestone might be 75 coaching hours, or ACC, or PCC, but the belief is the same. We invest our time, money and energy into reaching...
Why Isn’t This Working?!
You've done the research. You've read books about coaching business, downloaded guides, watched webinars, maybe even taken free courses. You know what a niche is, you understand the importance of marketing, and you've made a plan and yet several months in, you're not...
The Clients You’re Afraid Of Losing Don’t Exist
Almost every coach I speak to resists niching for the same reason - they're afraid of missing out on clients who don't fit their chosen focus. We look at the vast pool of people we could help and can't bring ourselves to narrow it down, because narrowing feels like...
What’s Changing With Our ACC Exam Prep Tool (And Why)
When we launched the ACC Exam Prep Tool, we priced it at £10 per month + VAT. We wanted it to be accessible, and we wanted coaches to feel like the cost wasn't a barrier to getting properly prepared for their exam. That pricing did what we needed it to do - coaches...
Good Coaches Are Ten-A-Penny!
That's a controversial thing to say, isn't it? However it's true - there is never a shortage of qualified coaches who are keen to deliver coaching. What that means is that some of the bigger coaching platforms can pay really poorly - think circa £50 per session - and...
‘Be Visible and Share Your Story’ Isn’t Ethical Guidance
At some point during or after our coach training, most of us received some version of this advice: be visible and share your story because that's how clients will find you. It sounds reasonable, even inspiring. The problem is that it's useless advice, and the people...
Monday Morning Motivator
Each week, we send out a little missive. It’s not arduous to read, in fact it’s light-hearted and it’s perfect to keep you up to date with what’s going on a The Coaching Revolution HQ.