We have opinions…
Monetisable Credibility
I read a comment that Claire Pedrick MCC left on a post a week or so ago and two of the words she used have stayed with me. In fact, I've not been able to stop thinking about them. For the last 5 years, I have written and spoken about the difference between those who...
Having A Niche Makes Marketing Simple
Having a niche makes marketing much more simple. It really does but I know that many (most?) coaches don't believe that. The difficulties that coaches have with niching are one of two things. They think that having a niche will limit the number or type of clients that...
You Can’t See Good Marketing
I've been reflecting on a bunch of stuff and I've come to a conclusion about good marketing. It's mostly around the fact that coaches still feel that marketing is grubby/grabby and pushy, icky..... (insert your favourite work for extremely distasteful) The thing is...
A Painful Truth For Coaches
It's not the best coach who will succeed in building a financially viable coaching business, it's the best marketer. I understand that this is an unpopular and unpalatable truth, but it is the truth. Let me explain? There's never a shortage of really good, qualified...
Marketing Skills Are Essential Not An Optional Extra!
Marketing Skills Marketing isn't a nice to have or an add-on skill for coaches who want to have their own businesses, it's an essential skill. It's as essential in fact, as your coaching skills. I was chatting to a coach recently who was explaining that she hasn't...
Can Pay – Will Pay, What’s The Difference?
Credibility As A Coach But she spluttered indignantly I have an executive coaching qualification! She didn't have it in her hand, but if she had, she'd have probably been waving it at me. I have this difficult conversation so often. I speak to coaches who have...
Pastoral Care For Coaches
(Pastoral care; a warm snuggly blanket of security to wrap up in when we need it. Well, that's my definition! So what exactly is pastoral care for coaches?) Want -v- Need Concept There's a great rule of thumb to bear in mind when you are selling something and that's...
Myths About Corporate Coaching Contracts
Corporate coaching contracts are the holy grail for a significant number of coaches. This particular kind of coach often come from a corporate background and have frequently coached in that environment in an employed role. It's not unusual of them to have taken their...
Marketing A Part-Time Coaching Business
Part-Time Coaching Not everyone wants to throw caution to the wind, to give up the day job (remove the safety net is how I've heard it described) and go all-in - make or break - to build a coaching business. And that's ok. It doesn't have to be all or nothing. A...
Monday Morning Motivator
Each week, we send out a little missive. It’s not arduous to read, in fact it’s light-hearted and it’s perfect to keep you up to date with what’s going on a The Coaching Revolution HQ.