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Nail Your Niche
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The Difference Between Being Visible and Being Found
Presence and client acquisition are not the same thing, and most of us who are not getting enquiries have been doing one while believing we were doing the other. The distinction matters because a coach who believes she is marketing, and getting no results, draws a...
Why You’re Not Getting Clients (Even Though You’re Talking to People)
Three times a year, I run a free challenge called Nail Your Niche for qualified coaches who are struggling to find clients who can, and will, pay a professional rate for their coaching. One of the most disheartening situations I encounter, and one of the most common,...
Busy -v- Effective (Why Your Effort Isn’t Turning Into Clients)
Three times a year, I run a free challenge called Nail Your Niche for qualified coaches who are struggling to find clients who can, and will, pay a professional rate for their coaching. One of the things the challenge surfaces very quickly is how much coaches are...
You Can’t Scale Something That Doesn’t Work
A lot of the advice around client acquisition in the coaching world is about scaling. The problem is, you can’t scale something that doesn’t work. That hasn’t stopped the advice from spreading though. It’s loud, it’s confident, and for most coaches who try to follow...
If ‘Putting Yourself Out There’ Isn’t Working
Three times a year, I run a free challenge called Nail Your Niche for qualified coaches who are struggling to find clients who can, and will, pay a professional rate for their coaching. One of the most common pieces of advice coaches receive, from other coaches, from...
You Don’t Hate Marketing, You Hate What You Think Marketing Is
Three times a year, I run a free challenge called Nail Your Niche for qualified coaches who are struggling to find clients who can, and will, pay a professional rate for their coaching. When coaches say they hate 'marketing', they’re usually right because what they’re...
The Shame
I run the Nail Your Niche challenge three times a year. Before every challenge, I spend time thinking about the people who are going to show up, and what it took for them to register, because registering for something like this requires an admission, however private,...
You’re Talking to People – So Why Aren’t They Becoming Clients?
Three times a year, I run a free challenge called Nail Your Niche for qualified coaches who are struggling to find clients who can, and will, pay a professional rate for their coaching. One of the patterns I see most consistently, across every challenge, is coaches...
Identifying a Niche Is A Formula, Not A Guess
When I ask coaches what they think a niche is, the answers tend to cluster around two things: the type of coaching they do the topic they want to coach around. They may tell me that their niche is life coaching, career coaching or executive coaching - I could go on......
Monday Morning Motivator
Each week, we send out a little missive. It’s not arduous to read, in fact it’s light-hearted and it’s perfect to keep you up to date with what’s going on a The Coaching Revolution HQ.