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Nail Your Niche
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Keeping the Whole Fee – the Gap Between Deciding and Doing
The maths is simple. As associate coaches we coach a client for an hour, the client pays, say, £300. We receive £120, or £140 if we're lucky, and the organisation takes the rest. Some of us have been doing this for years, we're good at it, and at some point the...
Coaching Is What We Do, Not Who We Are
There's a view that circulates in coaching circles, delivered with great sincerity by experienced coaches who genuinely want to help those coming up behind them, and it this - that to be a great coach, you need to fully embody the identity of coach. To live it,...
Coaching Qualifications Don’t Come With A Client List
Most of us finish our coach training on a pathway to a credential, with a genuine belief in what coaching can do for people, and very little idea of what comes next. Some of us know from before we graduate that finding clients is going to be a challenge. Others expect...
The Opportunities We’re Protecting Don’t Exist
The same conversation, every single time I've been running my Nail Your Niche challenge for about five years now, at least three times a year, and every single time, the coaches who show up are in exactly the same position at the start. They say the same things: "But...
We Can Coach Anyone. We Can’t Market to Everyone.
A logical leap that costs us clients One of the first things we learn in coach training is that we can coach anyone. It's true, and it's one of the things that makes coaching such a powerful profession. The skills are universal - active listening, powerful...
Structure, Process, Accountability, Support
Why Your Coaching Works Our clients come to us stuck. They've been trying to solve their problem alone, taking random actions, hoping something will work, and nothing has shifted. They've been trying to solve their problem alone, taking random actions and hoping...
Commercial Viability -v- Coach Passion (Both Matter)
You've chosen your niche. You can articulate the problem you solve, you understand the people you want to help, and you're ready to get visible. There's just one problem with this picture, and it's the reason so many coaches struggle to find consistent clients even...
Are You Building An Effective Client Pipeline? (Or Just Busy?)
Many of us who are building coaching businesses are working hard. We're attending networking events, posting on LinkedIn, sharing content about what coaching can do for people, and engaging with professional communities on and offline. The problem is that most of this...
Choosing A Focus Makes Us More Attractive, Not Less
The resistance most coaches feel when told to focus our client acquisition efforts on a specific type of client with a specific type of problem is entirely understandable because it feels counterintuitive. Surely casting a wider net gives us more chances of finding...
Monday Morning Motivator
Each week, we send out a little missive. It’s not arduous to read, in fact it’s light-hearted and it’s perfect to keep you up to date with what’s going on a The Coaching Revolution HQ.