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Nail Your Niche
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Credentials Don’t Bring Clients
There's a belief in our profession that goes something like this - once I reach a certain milestone, clients will start coming. The milestone might be 75 coaching hours, or ACC, or PCC, but the belief is the same. We invest our time, money and energy into reaching...
Why Isn’t This Working?!
You've done the research. You've read books about coaching business, downloaded guides, watched webinars, maybe even taken free courses. You know what a niche is, you understand the importance of marketing, and you've made a plan and yet several months in, you're not...
The Clients You’re Afraid Of Losing Don’t Exist
Almost every coach I speak to resists niching for the same reason - they're afraid of missing out on clients who don't fit their chosen focus. We look at the vast pool of people we could help and can't bring ourselves to narrow it down, because narrowing feels like...
What’s Changing With Our ACC Exam Prep Tool (And Why)
When we launched the ACC Exam Prep Tool, we priced it at £10 per month + VAT. We wanted it to be accessible, and we wanted coaches to feel like the cost wasn't a barrier to getting properly prepared for their exam. That pricing did what we needed it to do - coaches...
Good Coaches Are Ten-A-Penny!
That's a controversial thing to say, isn't it? However it's true - there is never a shortage of qualified coaches who are keen to deliver coaching. What that means is that some of the bigger coaching platforms can pay really poorly - think circa £50 per session - and...
‘Be Visible and Share Your Story’ Isn’t Ethical Guidance
At some point during or after our coach training, most of us received some version of this advice: be visible and share your story because that's how clients will find you. It sounds reasonable, even inspiring. The problem is that it's useless advice, and the people...
Is Silence More Ethical Than Selling?
Many of us have convinced ourselves that staying quiet is the ethical choice. We tell ourselves that we don't want to be pushy or salesy, that good coaching should speak for itself, that if we just wait, the right clients will find us. It sounds noble, but I suspect...
AI News That Affects Us All
Dario Amodei is the CEO of Anthropic, the company behind Claude. Last week he published a 15,000-word essay called "The Adolescence of Technology." It's easy to miss this essay in the deluge of noise that's currently ricocheting around global news cycles, but I think...
The Charlatans Who Exploit Coaches (And How to Spot Them)
Coaches are a huge market, and we're notoriously poor at finding clients. This makes us a target, and there are charlatans who have noticed. I get between 15 and 20 people every week who oil themselves up and slide, uninvited, into my DMs offering to find me 10-20...
Monday Morning Motivator
Each week, we send out a little missive. It’s not arduous to read, in fact it’s light-hearted and it’s perfect to keep you up to date with what’s going on a The Coaching Revolution HQ.