We have opinions…
Coaches – Be Open About Your Pricing
Pricing can be a massive mind monkey for coaches. In this article I talk about the 4 most common problems coaches have with pricing. I also explain why it's far better to be transparent about your pricing than coy. There's a gorgeous dress shop in Turin. It's got the...
Consciously Create A Marketing Plan
How to create a marketing plan and learn to market properly... Good Marketing Isn't Intuitive It's also not about you. 'Humble bragging' about your latest award, or how beautifully your team coaching sessions went, or what amazing results you've got with X, Y or Z...
Examples Of Good Marketing
What Most Coaches Think Most coaches think marketing is all about telling everyone about the coaching process, about what a great coach they are, about how they hold space for their overwhelmed clients to discover their authentic selves. Coaches think marketing is...
YOU Are Not Your Niche
There's an odd perception amongst the coaching profession that a coach themselves is a niche. Specifically, in fact, that they are their own niche. There was a post in a large coaching LinkedIn Group that I belong to which asked 'what's your niche' and it had dozens...
Monetisable Credibility
I read a comment that Claire Pedrick MCC left on a post a week or so ago and two of the words she used have stayed with me. In fact, I've not been able to stop thinking about them. For the last 5 years, I have written and spoken about the difference between those who...
Having A Niche Makes Marketing Simple
Having a niche makes marketing much more simple. It really does but I know that many (most?) coaches don't believe that. The difficulties that coaches have with niching are one of two things. They think that having a niche will limit the number or type of clients that...
You Can’t See Good Marketing
I've been reflecting on a bunch of stuff and I've come to a conclusion about good marketing. It's mostly around the fact that coaches still feel that marketing is grubby/grabby and pushy, icky..... (insert your favourite work for extremely distasteful) The thing is...
A Painful Truth For Coaches
It's not the best coach who will succeed in building a financially viable coaching business, it's the best marketer. I understand that this is an unpopular and unpalatable truth, but it is the truth. Let me explain? There's never a shortage of really good, qualified...
Marketing Skills Are Essential Not An Optional Extra!
Marketing Skills Marketing isn't a nice to have or an add-on skill for coaches who want to have their own businesses, it's an essential skill. It's as essential in fact, as your coaching skills. I was chatting to a coach recently who was explaining that she hasn't...
Monday Morning Motivator
Each week, we send out a little missive. It’s not arduous to read, in fact it’s light-hearted and it’s perfect to keep you up to date with what’s going on a The Coaching Revolution HQ.