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You Can MAKE Your Marketing Fail
This is a tough love article all about marketing. I've had it on my mind for a while now and something happened last week that has crystallised what I want to say, and why. Marketing Is A Process Marketing is a creative process. It is an ongoing process. It's the...
Don’t Give Up The Day Job
One of the biggest heart-sink realisations for me when I'm talking to a coach is when they tell me that they've given up work in order to put themselves under pressure to succeed with their coaching business. (A quick caveat here is when someone's position has been...
The Difference: Posting And Marketing
You may be aware that I speak to lots of coaches. To put 'lots' into context, I speak to circa 150 coaches a week. Some of the 150 are in The Coaching Revolution community, some are participants in webinars I deliver, some I speak to in sales conversations - I speak...
Is Marketing An Art, A Science, Or A Scam?
The thing is a coach said to me earlier this week from what I understand, marketing is about saying the same thing over and over again, and I don't feel comfortable doing that. Different Perspectives Coaches often see marketing as either a complete scam that sullies...
Ethical Marketing For Coaches
Earlier this week I had a chat with a coach who wants to grow his coaching business. His coaching business has been around for a few months and he's had less than a handful of clients. They are all from different sources and each with a different problem they want to...
On A Mission To Get People Coached
We often hear people talking about their mission; their 'why'. Simon Sinek wrote the book Start With Why and he has made a career of helping people to understand the importance of it. It seems to be a simple thing, doesn't it? Why are you doing what you're doing? When...
Why NOW Is The Best Time To Learn How To Market Your Coaching Business
Coaching And Marketing Are Similar There are so many similarities between coaching and marketing. Coaching is client-centred and so is marketing. Coaching is a process and so is marketing. Coaching is about taking consistent action and so is marketing. Coaching is...
Failing As A Coach Is Embarrassing!
Failing to find clients for your coaching business is embarrassing to admit, yet failing to find clients who pay a professional rate for your services is a common occurrence. So many coaches finish their coaching qualification and then flounder and it's hard to come...
Mind Monkeys: The Voices In Your Head
We all have voices in our heads—the voice of doubt and fear that always seems to pop up when we consider taking a big leap in life. I refer to these voices as mind monkeys. Sometimes the mind monkey is a cappuccino monkey, tiny and therefore easy to ignore. On other...
Monday Morning Motivator
Each week, we send out a little missive. It’s not arduous to read, in fact it’s light-hearted and it’s perfect to keep you up to date with what’s going on a The Coaching Revolution HQ.