We have opinions…
Nail Your Niche
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Niching Isn’t About Your Coaching
We think "I already know my niche. I'm a executive coach!" (or health coach, or mindset coach - I could go on). We've decided what kind of coaching we do, so we've niched, haven't we? No, because those aren't niches, they're job titles. What A Niche Actually Is A...
Generic Marketing Doesn’t Work for Coaches
When we realise we need help with marketing, we do what seems logical - we find a 'how to set up a business' course and try to follow the advice given. We might spend money adding ourselves to coaching directories or we may attend expensive sales training programmes....
The Algorithm Isn’t The Problem
We hear phrases like 'shadow banned' and start to wonder if something nefarious is being done to us by the algorithm. We notice our impressions drop and conclude that LinkedIn is stopping us from succeeding. Some of us have even said out loud "the algorithm hates me."...
Why Lowering Our Fees Won’t Bring More Clients
Most of us believe that the reason we're not converting as many discovery calls as we wish we were is because our price is too high. So we lower our fees, thinking that if we just make coaching more affordable, more people will say yes. Then we lower them again when...
Why ‘Casting Our Nets Wide’ Feels Right (But Isn’t)
It feels logical, doesn't it? The more people who know about our coaching businesses, the more clients we'll get. Casting our nets wide, reaching as many people as possible, keeping all doors open. It's common sense. Except it's completely wrong, and understanding why...
Why Writing Posts Feels So Hard (And How to Fix It)
We sit down to write a LinkedIn post and stare at the blank screen. We know we should be posting regularly, that we need to be visible, that content is important for our coaching business - but we have absolutely no idea what to say. So we write about coaching. We...
Why We Hate Sales Conversations
We don't even call them sales conversations. We use euphemisms like 'discovery call' or 'strategy session' or 'chemistry call' because the word 'sales' makes us deeply uncomfortable. In these calls, we give away an hour's coaching for free to 'demonstrate the power of...
Stop Posting, Start Marketing
We've been told to be visible and authentic on LinkedIn, and it's occasionally suggested that demonstrating a bit of vulnerability is in order. So we post regularly, sharing our thoughts on the coaching process, talking about our journey, and often oversharing...
A Sneak Peek Inside The ACC Exam Prep Tool
Why We Created This Tool There is a lot of toxic rhetoric around the ACC exam. It’s so significant that lots of coaches simply don’t ever take the exam - which is crazy! The amount of time, energy and money we have poured into becoming a coach, and many of us fail to...
Monday Morning Motivator
Each week, we send out a little missive. It’s not arduous to read, in fact it’s light-hearted and it’s perfect to keep you up to date with what’s going on a The Coaching Revolution HQ.