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Is Silence More Ethical Than Selling?
Many of us have convinced ourselves that staying quiet is the ethical choice. We tell ourselves that we don't want to be pushy or salesy, that good coaching should speak for itself, that if we just wait, the right clients will find us. It sounds noble, but I suspect...
AI News That Affects Us All
Dario Amodei is the CEO of Anthropic, the company behind Claude. Last week he published a 15,000-word essay called "The Adolescence of Technology." It's easy to miss this essay in the deluge of noise that's currently ricocheting around global news cycles, but I think...
The Charlatans Who Exploit Coaches (And How to Spot Them)
Coaches are a huge market, and we're notoriously poor at finding clients. This makes us a target, and there are charlatans who have noticed. I get between 15 and 20 people every week who oil themselves up and slide, uninvited, into my DMs offering to find me 10-20...
An Ethical Case for Pricing Coaching Properly
Some coaches genuinely believe that low pricing is noble, that keeping coaching accessible is more important than making a good living. There's a conversation to be had with those coaches, but that's not the purpose of this article. Many of us who underprice aren't...
From Today to Tomorrow – Understanding Four Levels of AI
When people talk about AI, they're usually not talking about the same thing. The term has become an umbrella for everything from your phone's voice assistant to hypothetical machines that don't yet exist. Understanding the differences between these levels matters if...
AI Isn’t the Problem – We Are
I've seen coaches refer to content they see on LinkedIn as AI slop, which feels from my perspective both judgemental and unfair. The output from AI never arrives ready to share, but not everyone knows that, and some (think dylexic or other neurodivergent) have...
A Website Isn’t As Important As You Think
We believe that 'proper' businesses have websites, that having one is required and essential for building a coaching practice. We spend weeks or months planning it, can spend thousands of pounds building it, and countless hours perfecting the copy about our values,...
HR Departments Don’t Want Your Pitch
We email HR and L&D departments with our CVs, our qualifications, and an 'introducing me' type pitch. Some of us have been told this is the right approach by our coach training establishments, so we send dozens or even hundreds of these emails hoping someone will...
Free Trial of ACC Exam Prep Tool
Free Trial Of ACC Exam Prep Tool for Coach Trainers, Supervisors and Mentor Coaches There’s a lot of unhelpful, and occasionally toxic rhetoric around the ACC exam, and it stops some coaches from ever taking the exam, and we at The Coaching Revolution think that’s a...
Monday Morning Motivator
Each week, we send out a little missive. It’s not arduous to read, in fact it’s light-hearted and it’s perfect to keep you up to date with what’s going on a The Coaching Revolution HQ.








