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Nail Your Niche
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Professional Development Versus Business Development
Most coaches finish their training believing they understand client acquisition. They don't realise there's a gap because they assume client acquisition is intuitive - that casting a wide net is obviously the right approach, and that digital reach (ie the internet!)...
The ROI Conversation We Don’t Have
Let’s talk about money. Not the inspiring stories about coaches transforming lives, or the personal development you’ll experience, or how coaching will change your perspective on everything. Let’s talk about pounds and pence, because there’s an elephant in the room...
Reframe Your Beliefs About Selling
Many coaches shy away from the idea of sales and marketing, because they think of them as a necessary evil rather than an integral part of their service. This reluctance often stems from a misconception that these activities are manipulative or detract from the...
It’s Hard Working With Highly Intelligent People!
Or - Why Intelligence Can Be The Biggest Obstacle! Coaches are highly intelligent on the whole. I mean, I’ve never met a thick coach. After years of running The Coaching Revolution, I've encountered a peculiar challenge that occurs over and over again. It would be...
The 3 Niching Mistakes That Keep Coaches Stuck
I've watched hundreds of coaches attempt to find their niche over the past eight years. Most get it spectacularly wrong, and they don't even realise it. For example, last week, a coach told me her niche was women in transition. She'd spent months creating content for...
‘Coach’ Is A Lousy Job Title
Let me start by saying, I think coaching is a superpower. If you saw the title of my article and felt furious, know this: this article isn't me knocking the coaching profession. However... Thomas Leonard chose the title 'life coach' to describe his innovative approach...
Start With Why
As Simon Sinek famously said, start with why. Why The Coaching Revolution Exists As The Coaching Revolution approaches its eighth anniversary, I’m reminded to think about our why. Three of us started The Coaching Revolution because we believed in the power of...
Why AI Can’t Create Your Marketing Collateral For You
The Elephant In The Room: Why AI Can’t Create Your Marketing Collateral For You There’s an uncomfortable truth coaches need to hear - AI can’t create your marketing collateral for you. Yes, I know it can churn out LinkedIn posts, build client avatars, write email...
Superficial Tools, Serious Consequences
There’s a new wave of AI-powered tools promising to help coaches “build their Ideal Client Avatar” in minutes. They’re often created by people who have no Ideal Client Avatar (ICA) of their own and no fundamental understanding of what goes into building one. To my...
Monday Morning Motivator
Each week, we send out a little missive. It’s not arduous to read, in fact it’s light-hearted and it’s perfect to keep you up to date with what’s going on a The Coaching Revolution HQ.