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Nail Your Niche
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Identifying a Niche Is A Formula, Not A Guess
When I ask coaches what they think a niche is, the answers tend to cluster around two things: the type of coaching they do the topic they want to coach around. They may tell me that their niche is life coaching, career coaching or executive coaching - I could go on......
Unconscious Incompetence
One of the things that strikes me most consistently, across every conversation I have with coaches who are struggling to find clients, is how many of us arrive with a firm view of how marketing works - and how rarely that view is correct. This is not a criticism, it's...
You Can’t Build A Business Coaching People Who Can’t Afford You
Three times a year, I run a free challenge called Nail Your Niche for qualified coaches who are struggling to find clients who can, and will, pay a professional rate for their coaching. One of the most honest conversations we have during that challenge is about...
The Difference Between a Coaching Tool and a Client Acquisition Tool
Three times a year, I run a free challenge called Nail Your Niche for qualified coaches who are struggling to find clients who can, and will, pay a professional rate for their coaching. One of the moments that consistently produces the strongest reaction - a kind of...
You’re Not a Special Case (And That’s Good News)
Three times a year, I run a free challenge called Nail Your Niche for qualified coaches who are struggling to find clients who can, and will, pay a professional rate for their coaching. One of the most consistent things I observe across every challenge, regardless of...
Why So Many of Us Come to Niching Already Exhausted
Three times a year, I run a free challenge called Nail Your Niche for qualified coaches who are struggling to find clients who can, and will, pay a professional rate for their coaching. One of the things that strikes me at the start of every challenge is how many...
Your WHO and WHAT Are the Only Two Things That Matter When Choosing A Niche
Three times a year, I run a free challenge called Nail Your Niche for qualified coaches who are struggling to find clients who can, and will, pay a professional rate for their coaching. For clarity, niche and target audience are synonymous. One of the things I hear...
If You Don’t Have Paying Clients, You Don’t Have a Business
Three times a year, I run a challenge called Nail Your Niche. I developed it for coaches who are struggling to find clients who can, and will, pay a professional rate for their coaching. It's an incredibly important part of what we do at The Coaching Revolution,...
Were You Sold the Wrong Thing?
Every week I speak to coaches who have spent serious money trying to solve the problem of not having enough clients. Not small money - I mean the kind of investment that felt like a statement of intent at the time, somewhere between £5,000 and £22,000, handed over to...
Monday Morning Motivator
Each week, we send out a little missive. It’s not arduous to read, in fact it’s light-hearted and it’s perfect to keep you up to date with what’s going on a The Coaching Revolution HQ.