We have opinions…
Superficial Tools, Serious Consequences
There’s a new wave of AI-powered tools promising to help coaches “build their Ideal Client Avatar” in minutes. They’re often created by people who have no Ideal Client Avatar (ICA) of their own and no fundamental understanding of what goes into building one. To my...
Well-Meaning Advice Destroys Coaching Businesses
I’ve said it before, and no doubt I’ll say it again - no matter how much we want it to be, wish it was true, or feel angry that it’s not - our coaching skills are not client acquisition tools, they’re delivery tools. It makes no difference how many qualifications...
AI Coaching Is Closer Than You Think
It’s Time to Build Your Own Client Base A new study published in Coaching: An International Journal of Theory, Research and Practice called ‘Getting better all the time’: using professional human coach competencies to evaluate the quality of AI coaching agent...
Why Do Coaches Think Some Clients Don’t Count?
I’ve had a few conversations with Coaching Revolution mentees recently that left me bemused. These conversations have left me wondering about why some clients ‘count' and others do not. Real Clients The mentees I was talking with are about halfway through their...
Client Acquisition Is an Active Process
Most coaches aren’t inactive when it comes to client acquisition efforts. They’re busy and often frustrated. However, activity isn’t the same as traction and isn’t necessarily a working client acquisition process - unless it follows a structure. Posting about the...
Tiny Steps in the Right Direction Outperform Grand Plans
If you feel stuck, overwhelmed, or unsure where to start in building your coaching business, you are not alone. Many (most?) qualified coaches think they need everything perfectly mapped out before they can move forward. The right branding, the right headshots, the...
‘Coach’ As A Verb – Not A Noun
Most coaches introduce themselves with the words I’m a coach. I think that mistake is costing us dearly as a profession. It’s not that the coaching profession is broken. Coaching itself is powerful. However, the language we use to describe it is part of why many...
Coaching Is Not a Calling – It’s a Profession
Coaching Is Not a Calling - It’s a Profession... (And It’s Time We Treated It Like One) The Status Quo For years, the coaching establishment has sold a seductive lie - that being a good coach is enough. That if you trust the process, the clients will come. That...
Why Do I Need To Know My Potential Client’s Job Title?
When I’m delivering my Nail Your Niche challenge, one of the most common objections I hear from coaches is that coaching is about the person, not their job title, or that they can coach anyone, so why would they need to know this information? And they’re absolutely...
Monday Morning Motivator
Each week, we send out a little missive. It’s not arduous to read, in fact it’s light-hearted and it’s perfect to keep you up to date with what’s going on a The Coaching Revolution HQ.