We have opinions…
The Tighter I Focus, The Louder My Voice
When I tell coaches that the tighter their focus, the louder their voice becomes, they nod politely but don't really understand what I mean. When they do finally grasp the concept, they don't believe it will work because they're convinced that narrowing their focus...
The $10K in 30 Days Lie
Another day, another "guru" promising coaches can earn £10,000 in 30 days with five ChatGPT prompts. Forbes published it, so it must be legitimate, mustn’t it? No actually, it’s not legitimate at all - it’s disingenuous in the extreme. This type of content makes me...
I’m Not Creative!
I'm not creative. I'm logical. This has been said to me by lots (and lots!) of the coaches I’ve worked with over the years. If you're nodding - and particularly if you come from a STEM background, legal profession, or any field that values logic above all else -...
What IS Marketing?
Marketing isn't what most people think it is. It's not advertising billboards or pushy salespeople. As Seth Godin puts it, "Marketing is the generous act of helping someone solve a problem. Their problem." Marketing, at its core, is about understanding people and...
Magic Thinking
A coach in a big coaching Facebook group I belong to, asked what helped others transition from employment to full-time coaching. One of my clients shared my Nail Your Niche challenge, the original poster replied I'm not interested in finding a niche, I want coaching...
Choose Your Hard
Building a coaching business is hard. You know what else is hard? Not having a coaching business after months or years of trying. Both paths involve difficulty. The difference is that only one leads to the outcome you actually want. Let’s have a reality check:...
Finding The Problem That Coaching Can Resolve
A coach (let’s call her Lisa) recently told me that her potential clients didn't have a problem that needed resolving. They're just very interested in personal development, she explained, they want to spend time and money developing themselves. Lisa was convinced that...
The Futility Of Resentment
As coaches, we know that reframing our thinking is the best way to change our lives. We help clients shift perspectives daily, guiding them from limiting beliefs to empowering possibilities. We understand the transformative power of accepting reality rather than...
Why Sharing Your Story to Build Rapport Isn’t the Marketing Tool You Hope It Is
Nobody cares about your story. They don't care about mine either. The truth is that what people care about is themselves. That might sound harsh, but it's a truth that could save your coaching business. Coaches are repeatedly told that sharing their personal story...
Monday Morning Motivator
Each week, we send out a little missive. It’s not arduous to read, in fact it’s light-hearted and it’s perfect to keep you up to date with what’s going on a The Coaching Revolution HQ.