Advance
Mentoring For Corporate Coaches
£4500 or 10 x £450 (inc VAT)
Advance - For Corporate Coaches
You’ve given decades of your professional life to your career in the corporate or third sectors. Now it’s time to have the impact you want but on your own terms.
Is This You?
- You know you have the skills to coach corporate and/or third-sector leaders, but you’re unsure how to position yourself in a competitive market.
- You want to break into the corporate or third sector, but you’re unclear about defining or reaching your potential clients.
- Navigating the complexities of marketing your services feels daunting and takes you away from doing what you love—coaching.
- You find it challenging to communicate or measure the tangible value your coaching brings to organisations.
Scroll down to find the programme details, including course module content.
How We Help
In Advance we teach you how to:
- Articulate your value proposition and position yourself as a credible partner for corporate and/or third-sector organisations.
- Give you access to templates specifically tailored for corporate and third-sector settings.
- Effectively market your services to corporate and third-sector clients, with strategies to highlight measurable impact.
- Generate a pipeline of inbound enquiries.
- Demonstrate ROI
- Connect with a community of like-minded coaches and industry professionals to share insights and build partnerships.
By focusing on these areas, we ensure that you not only gain the skills but also the confidence to secure and deliver impactful coaching engagements.
Programme Overview
Corporations and third-sector organisations play a vital role in driving economic stability, innovation, and social impact. Effective leadership and management are essential to navigating complex challenges, aligning diverse teams, and achieving strategic goals within these institutions. Leaders and managers in these environments require exceptional skills to adapt to rapid changes, manage stakeholder expectations, and foster sustainable growth.
Advance, for coaches with a corporate or third-sector background, is tailored to equip coaches with the knowledge, insights, and tools necessary to support corporate and third-sector leaders in their professional growth and strategic impact. The programme emphasises the critical importance of the corporate and third-sector landscape, the unique challenges leaders face, and the transformative power of well-designed coaching and mentoring.
Advance can be delivered 1:1, 1:4 or self-paced (with live bi-weekly Q&A). Group sessions are bi-weekly on a day/time decided by the cohort.
The Importance Of The Corporate and Third-Sectors
Corporate organisations drive economic prosperity, while third-sector organisations (such as charities and non-profits) contribute to societal well-being by addressing pressing social issues. Leaders in these sectors face immense pressure to balance short-term priorities with long-term objectives, navigate stakeholder demands, and innovate in competitive or resource-constrained environments.
Key Challenges Include:
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Managing complexity within diverse, matrixed organisations.
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Delivering on strategic objectives amidst rapidly shifting market dynamics.
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Building and sustaining inclusive, high-performing teams.
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Meeting stakeholder expectations while ensuring ethical and sustainable practices.
Coaching and mentoring can provide leaders with the clarity, resilience, and strategic foresight needed to thrive in such demanding environments. By fostering adaptive leadership and facilitating personal growth, coaches can empower leaders to excel and create lasting organisational impact.
The Role of Coaching In Corporate And/Or Third Sector Leadership
Coaching is an invaluable tool in fostering leadership excellence within corporate and third-sector environments. These interventions offer leaders a safe and supportive space to reflect, strategize, and take action to meet their unique challenges. They are especially effective in environments requiring a blend of strategic oversight, resilience, and interpersonal agility.
How Coaching Drives Success:
- Strategic Alignment: Coaches guide leaders to define clear visions and priorities, ensuring alignment with organisational goals and broader societal impacts.
- Leadership Presence: Coaches help leaders develop the gravitas and confidence needed to inspire teams and stakeholders alike.
- Conflict Navigation: Coaching equips leaders with tools to manage and resolve conflicts constructively, preserving team cohesion and morale.
- Sustained Innovation: By encouraging creative thinking, coaching enables leaders to develop innovative solutions to complex organisational challenges.
For corporate and third-sector leaders, the benefits are clear: enhanced clarity, greater confidence, and a tangible ability to drive transformative outcomes. Coaching offers a structured yet flexible approach to leadership development, providing a safe and supportive space for reflection, goal-setting, and action.
The Advance Programme aims to:
Advance is designed to address the specific needs of coaches aiming to work within these dynamic sectors.
Advance aims to:
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Equip Coaches with Specialist Knowledge: Provide an in-depth understanding of the corporate and third-sector landscapes, including the challenges and opportunities leaders face.
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Develop Tailored Coaching Strategies: Train coaches to design and deliver coaching and training sessions that address the specific needs of corporate and third-sector leaders.
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Promote Leadership Excellence: Support the development of leadership competencies that drive organisational success and societal impact.
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Drive Organisational Outcomes: Enhance the ability of leaders to foster innovation, engage teams, and deliver measurable results.
Conclusion
By offering a comprehensive blend of theoretical insights, practical tools, and personalised mentorship, Advance empowers coaches to succeed in delivering measurable impact. Our objectives are tailored to build your expertise and confidence, ensuring that you can thrive in a highly competitive landscape and support your clients to achieve transformational outcomes.
The Background
Elizabeth (Liz) O’Neill is a Coaching Revolution mentor. She has a technology background in the third sector and has a business that delivers services to the corporate and third sectors.
When Liz joined The Coaching Revolution, she knew nothing of marketing her services. What she did have however, was a passion for coaching and, to quote her, “I didn’t believe that someone like me – a life-long techie in the charities sector – could have a coaching business, but I wanted it so much that I was prepared to throw some money and a lot of time and effort at it”. That was five years ago and Liz now has a thriving coaching business, coaching in organisations (corporate and third-sector) that are household names.
Sarah Short and Liz worked together to build Advance, which is designed specifically for coaches with a corporate or third-sector background. It has been running for several years. In that time, we’ve helped dozens of corporate and third-sector professionals successfully transition into consulting and coaching roles where they:
- Maintain their positive influence
- Work with clear boundaries
- Create sustainable incomes
- Preserve their professional integrity and values
We have several mentors who can deliver this programme, each as committed to your success as Sarah and Liz.
As always, our mission is to show you that the transition from employment to self-employment isn’t just possible – it’s happening successfully every day. All you need is the proper guidance and support.
Imagine Being Able To:
- Turn your corporate or third-sector expertise into a thriving portfolio business – without sacrificing your values or burning out
- Keep contributing to the sector you care about – on your terms
- Build a sustainable income doing meaningful work
- Package your expertise in a way that truly helps organisations and individuals
- Set clear boundaries that protect your time and energy
- Choose which projects you take on and who you work with
Details Of Module Content
Module 1
Identifying Your Ideal Client
Objective: Understand the importance of targeting the right corporate clients.
Content: Learn about client needs, establishing credibility, and identifying your Ideal Client Avatar (ICA).
Module 2
Understanding Your Client
Objective: Get to know your clients deeply.
Content: Review and refine your ICA with feedback and mentoring.
Module 3
Becoming Visible
Objective: Communicate your value effectively.
Content: Learn what clients need to hear and how to create a marketing message that resonates.
Module 4
Crafting Your Message
Objective: Develop a clear and effective marketing message.
Content: Fine-tune your marketing message and learn to create a compelling and simple impact statement.
Module 5
Finding Clients
Objective: Discover different routes to reach corporate clients.
Content: Explore direct referrals, speaking engagements, thought leadership, and more.
Module 6
Generating New Opportunities
Objective: Understand procurement processes and proposal writing. (These are completely different when you’re on the other side of the process!)
Content: Learn about procurement from the perspective of the supplier, time investment, and automating processes.
Module 7
Finding Existing Opportunities
Objective: Use online tools to find opportunities to coach.
Content: Tendering, Requests For Information (RFIs) and Requests For Proposals (RFPs) from the perspecitve of the supplier
Module 8
Keeping the Ball Rolling
Objective: Convert enquiries into clients through sustained communication.
Content: Build and maintain client relationships and manage your communication funnel.
Module 9
Providing the Right Information
Objective: Differentiate between clients and decision-makers.
Content: Understand what each stakeholder needs and tailor your proposals accordingly.
Module 10
Creating Repeat Clients
Objective: Turn one-time clients into repeat business.
Content: Learn to navigate gatekeepers and demonstrate Return On Investment (ROI) to secure ongoing contracts.
Module 11
Consolidation and Growth
Objective: Maintain your presence and authority in the market.
Content: Review key concepts, discuss social media strategies, and explore additional tools to enhance your efficiency.
Our Approach
We combine our understanding and experience of the corporate and third sectors with practical business-building expertise and skills. Our programme is specifically designed for people like you who want to:
- Package their expertise effectively
- Find opportunities aligned with their values
- Market their services authentically and with integrity
- Build sustainable independent practices
We’ll show you exactly how to make this transition.
You’ll be taught by those who have already achieved what you want to.
Talk To Us About Joining Our Next Cohort
Advance aims to:
1. Equip Coaches with Specialised Knowledge: Coaches will gain a deep understanding of the their chosen sector’s unique context, challenges, and opportunities.
2. Develop Tailored Coaching Strategies: The programme will train coaches to design and deliver coaching packages that address the specific needs of corporate or third-sector managers. We understand that 93% of coaches have a portfolio business (according to ICF Global Study 2023 and so the packages we help you to design may contain coaching, consulting, mentoring, training and/or facilitation (etc) based on the skills and knowledge of the individual coach.
3. Promote a Culture of Learning: The programme will help to identify different ways of connecting within organisations, and providing comfort to all stakeholders. The ability to remain connected through intelligent networking and understanding changing pressures and trends across the chosen sector
4. Drive Organisational Impact: Ultimately, the programme aspires to better equip you with the skill-set and knowledge to connect with individuals working within corporate or third-sector to help improve the overall effectiveness and resilience of said organisations by empowering their employees.
Conclusion
This programme will help equip you as coaches and future business leaders, with the skills and insights needed to support leaders within your chosen sector. Advance aims to drive meaningful, sustainable improvements within organisations, via knowledgeable and experienced ccoaches..
Ready to explore how you could transition out of direct employment while maintaining your impact? Book a confidential conversation to discuss your situation and learn more about how we can help.
