Our Code Of Ethics
Why This Code Exists
Most coaches fail because they can’t find clients. One of the most significant barriers our profession faces isn’t a lack of coaching skills – it’s the belief that marketing is inherently unethical.
This code exists to prove that marketing can be both effective and ethical. It provides the framework we embed into everything we teach at The Coaching Revolution.
The Real Problem We're Solving
Our coaching training taught us to deliver excellent coaching. The Code of Ethics from the ICF and Global Code of Ethics provide comprehensive frameworks for delivery ethics – how to behave ethically when working with clients.
What they don’t cover is client acquisition ethics. How do we market our coaching businesses without compromising our integrity? How do we attract clients ethically?
This gap can leave qualified coaches with two bad options. Avoid marketing entirely (and fail), or copy dubious tactics that others use (and damage our credibility and self-respect).
What This Code Actually Does
This isn’t virtue signalling. It’s a practical framework that proves marketing and ethics can work together. Every principle addresses specific mistakes that we repeatedly see coaches making. The code prevents us from:
- Damaging our credibility through desperate tactics
- Wasting time on ineffective strategies
- Falling into traps that sink 82% of coaching businesses
More importantly, it demonstrates that we can build thriving coaching businesses without compromising our professional standards.
Our Realistic Scope
We can’t control the wider coaching industry. We can’t stop the charlatans charging £65k for “proven systems” or eliminate every misleading practice you’ll encounter.
What we can control is what we teach and how we teach it. This code creates clear boundaries for effective, sustainable client acquisition processes within our programmes.
Our goal is simple, to create an island of ethical practice that demonstrates there’s a better way. As more coaches succeed using these methods, that island grows.
Why You Should Care
Client acquisition is not optional. It’s not a side issue you can address when you’re ready. Professional marketing skills are as essential as coaching skills themselves.
The coaches who succeed long-term master ethical client acquisition early. Those who don’t, become part of the 82% failure statistic.
This code gives us permission to market our coaching businesses confidently, knowing we’re building something sustainable rather than chasing quick wins that damage our reputation.
The choice is yours: ethical effectiveness or continued struggle.
