Turning Qualified Coaches into Well-Paid Professionals
Is this you?
- You’re a qualified coach and you love coaching.
- You’ve networked like mad and spent a fortune on headshots/branding.
- You’ve created a website and posted regularly on social media.
- You’ve invested in additional qualifications and certifications because you want to offer real value to clients.
- You’ve followed respected coaching business experts and diligently implemented their strategies.
- You’ve joined coaching communities and practised your skills relentlessly to become the best coach you can be
And it’s not working – you’re no nearer to finding clients than you were at the beginning!
- You’re getting frustrated because people don’t understand what coaching is – or even care!
- You cannot find clients who can – and will – pay a professional rate for your coaching.
- You’ve lowered your prices, hoping to get started, but you’re still not attracting anyone, so you end up delivering reciprocal coaching, spending 2 hours to log 1 hour of coaching.
- You’re used to being able to figure things out and have your best efforts rewarded, so you can’t understand why marketing feels impossible despite trying so hard.
It wasn’t supposed to be this hard!! 😫😫😫
Nail Your Niche
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Why isn't what I've done working?
The reason what you’ve done so far isn’t working is quite complex, but let’s start by saying it’s not your fault. The biggest issue we face is that our coach training teaches us to be excellent coaches – not to build a business.
The gap between qualified coach and financially viable coaching business is enormous, and coach training providers don’t prepare us for it.
Marketing isn’t something you can figure out through intelligence and hard work alone – it’s a professional skill with specific principles, just like coaching. However, our coach training providers didn’t teach us this.
The coaching business advice you’ve followed assumes you already have a network of budget holders who know, like and trust you from your previous career. “Just have great conversations” works when your existing contacts can commission tens of thousands of pounds worth of coaching contracts. Most of us don’t start from this place.
We’re competing for attention against professional marketers without realising that marketing is a profession. We believe that posting on LinkedIn reaches everyone, when the truth is that the algorithms show our content to virtually no one.
The struggle we have isn’t a coaching problem – it’s a business education problem.
What you're missing
Our coach training equipped us with one half of what we need to build a financially viable coaching business – the coaching delivery skills – but there’s another skillset we weren’t taught and it’s 50% of the skills we need to build a coaching business. The half we’re missing are the skills we need to create the opportunities to do the delivery, and those are client acquisition skills.
For example, all effective marketing is focused. Casting our nets wide is the exact opposite of what we need to do. Networking is only effective if we’re able to articulate the value of coaching, as opposed to describing the coaching process and feeling despondent when no one seems remotely interested. Being able to describe what we do in a way that makes sense to non-coaches is the essence of effective client acquisition – and most of us have no idea how to do that.
We need to master client acquisition – everything from transitioning our mindset from employee to entrepreneur, to understanding where to focus our efforts, to creating proposals that convert prospects into paying clients, to knowing which tech tools are worth investing in and which ones offer sufficient functionality in their free versions.
We need to know how to build authority without corporate backing, price services that don’t fit standard categories, and navigate platforms and algorithms designed for professional marketers.
We need the practical mechanics of running a business – the software, the systems, the content creation, and the lead generation – because these things are all essential, and we’re often unaware of them. They’re specific skills that we need but have not been taught.
Most importantly, we need to transform our identities from coach to business owner, because that mindset shift makes everything else possible.
This isn’t about learning more coaching techniques; it’s about learning the business development skills that make coaching financially viable.
This is where The Coaching Revolution comes in
We teach everything you didn’t learn at coach training.
While coach training providers focus on developing excellent coaches, we focus on turning that fabulous skill into financially viable coaching businesses. We’re the missing piece that turns your coaching qualification into a way of earning a living.
We don’t teach you how to coach – you already know that. We teach you everything else – client acquisition, business development, marketing that actually works for coaches, and the practical mechanics of running a profitable coaching practice.
We’ll teach you how to use all the technology you need to run your business – from email systems to booking platforms to payment processing, and if you’d rather have someone else handle the tech setup, we even have our own tech specialist who offers this service at special Coaching Revolution rates.
This isn’t another marketing course. It’s a comprehensive business development accelerator we designed for qualified coaches who are serious about building sustainable, financially viable practices.
We bridge the gap between “I’m a great coach” and “I have a thriving coaching business” – because those are two completely different skill sets, and you need both.
The Coaching Revolution exists because 82% of coaching businesses fail in their first two years, not because coaches aren’t good at coaching, but because they’re missing the business skills that make coaching pay.
We solve that problem.
When you say you teach everything else, what does that include?
We cover every aspect of building and running a financially viable coaching business:
Business foundations – transitioning from employee to entrepreneur mindset, the structure of a comfortable sales call, building coaching packages that make sense to your potential clients, setting up proper business systems
Client acquisition – identifying your ideal clients, creating compelling marketing messages, building authority and credibility, generating leads consistently, professional pricing
Technology and platforms – mastering LinkedIn (and other platforms) for client attraction, setting up email systems, using booking and payment platforms, creating professional proposals and contracts
Content creation – developing lead magnets, writing social media content that converts, creating newsletters, building email sequences that nurture prospects
Advanced strategies – starting podcasts or YouTube channels, writing books to establish expertise, speaking opportunities, partnership development
Practical templates and tools – proposal templates, social media post templates, email templates, pricing guides, contract templates
Ongoing support – bi-weekly group training for everyone, community access, accountability partners, troubleshooting when things don’t work as expected
This isn’t theory, it’s practical, step-by-step guidance on everything you need to know to run a coaching business successfully.
Realistic timelines, not false promises
We won’t promise you’ll get 25 clients in 10 months or transform your business in 90 days. That’s charlatan territory, and we’re not charlatans.
Here’s what actually happens when you commit to building a financially viable coaching business:
Year one – You’ll typically recoup your investment in training. You’ll understand how business development works, have systems in place, and be consistently attracting prospects.
Year two – You’ll likely replace a full-time salary. You’ll have established authority in your niche, built a pipeline of clients, and developed the confidence that comes with a proven process.
Year five – You’ll have built a substantial coaching business with multiple income streams, waiting lists, and the kind of success that makes other coaches ask how you did it.
This isn’t sexy marketing, but it’s honest. Building a sustainable coaching business takes time, consistency, and proper training. Anyone promising faster results is selling you hope, not education.
We attract coaches who want realistic expectations and proven processes, not desperate people chasing quick fixes. Our clients do the work because they understand what the work actually involves.
Slow and steady doesn’t just win the race – it builds businesses that last.
More than training – it’s a community
Most coaching business programmes sell you videos and monthly group calls. We give you access to a thriving community of coaches who are all building successful businesses using the same methods.
- If you have a question about invoicing, contracts, or which software to use for example, you don’t have to wait for the next group call. You ask the community and get answers from people who’ve been exactly where you are.
- When you’re struggling with implementation, you’re not alone with your frustration. You have accountability partners, mentors, and peers who understand the challenges and can help you work through them.
- If you need encouragement, you’re surrounded by coaches at every stage of business development – from those just starting out to those running six-figure practices.
Our mentors are all Coaching Revolution alumni. They are successful coaches who built their own thriving businesses using exactly what we teach. They’re not teaching theory, they’re actively marketing their own coaching businesses right now using our methods. You won’t find this anywhere else – no other coaching business programme has mentors who are visibly successful using the exact strategies they’re teaching you.
This isn’t some random Facebook group full of people asking the same basic questions over and over. It’s a curated community of serious coaches committed to building financially viable businesses.
Our clients consistently tell us the community is one of the most valuable aspects of working with us. It’s the difference between learning something and actually implementing it.
You are buying training, but more importantly you’re joining a community of professional coaches who are all committed to making coaching financially viable.
“The Coaching Revolution has totally changed the size and shape of my business, and I now talk confidently about what I offer and how I can add value in a way that I couldn’t a year ago”
Renee Conklin, Coach
“The most significant impact that The Coaching Revolution has had on me is that it has given me the confidence to become a business owner. I can now talk about what I do articulately and confidently”
Elizabeth Rozario, Coach
“I am a completely different person now than when I started with The Coaching Revolution. This journey has been as much of a personal development journey as my coach training was!”
Linda Terry, Coach
It’s a Revolution!
We’re not here to fix a broken system – we’re here to replace it.
For too long, the coaching profession has relied on the flawed premise that good coaching will sell itself. It won’t, and pretending otherwise is why 82% of coaching businesses fail in their first two years.
We reject the myths that keep coaches struggling:
- That good coaching should be enough to attract clients
- That marketing makes you less professional
- That your mindset is holding you back (it isn’t – you just weren’t taught business skills)
- That refusing to market means your ethics are stronger than those of others
We stand for a new standard in coaching. We see it as a profession with clients, fees, and outcomes. Not a calling, not a side hustle and not a spiritual practice. It’s a profession that should incorporate commercial competence.
We’re building different infrastructure that focuses on outcomes rather than ideology. Our graduates don’t just get clients – they build viable businesses, charge professional rates, and create real impact on their own terms.
We’re building the future of the profession.
If you’re ready to stop waiting to be discovered and start building a financially viable coaching business, you’re ready to join the revolution.