Which Format?
3) How Do You Prefer To Learn?
Advance offers a comprehensive marketing programme for coaches who want to learn how to market to both organisations and individuals. The difference between the various programmes set out below refers specifically to how the mentoring element of the programme is delivered.
Advance Premium
1:1 Mentoring
£5750 (inc VAT)
(or 10 x monthly payments of £575)
Advance Collective
1:4 (small group) Mentoring
£4200 (inc VAT)
(or 10 x monthly payments of £420)
Advance Flex
Self-Paced Mentoring
(Self-paced learning through videos with live, online, bi-weekly Q&As)
£3200 (inc VAT)
(or 10 x monthly payments of £320)
The difference between the programmes is in the way the
MENTORING element of the programme is delivered)
The Advance Modules
The Advance Modules
Advance is for coaches who want to engage corporate clients. The programme includes marketing to private clients too. By ‘corporate’ we mean organisations and this can include private, public and third sector organisations.
Module 1
Identifying Your Ideal Client
Objective: Understand the importance of targeting the right corporate clients.
Content: Learn about client needs, establishing credibility, and identifying your Ideal Client Avatar (ICA).
Module 2
Understanding Your Client
Objective: Get to know your clients deeply.
Content: Review and refine your ICA with feedback and mentoring.
Module 3
Becoming Visible
Objective: Communicate your value effectively.
Content: Learn what clients need to hear and how to create a marketing message that resonates.
Module 4
Crafting Your Message
Objective: Develop a clear and effective marketing message.
Content: Fine-tune your marketing message and learn to create a compelling and simple impact statement.
Module 5
Finding Clients
Objective: Discover different routes to reach corporate clients.
Content: Explore direct referrals, speaking engagements, thought leadership, and more.
Module 6
Generating New Opportunities
Objective: Understand procurement processes and proposal writing. (These are completely different when you’re on the other side of the process!)
Content: Learn about procurement from the perspective of the supplier, time investment, and automating processes.
Module 7
Finding Existing Opportunities
Objective: Use online tools to find opportunities to coach.
Content: Tendering, Requests For Information (RFIs) and Requests For Proposals (RFPs) from the perspecitve of the supplier
Module 8
Keeping the Ball Rolling
Objective: Convert enquiries into clients through sustained communication.
Content: Build and maintain client relationships and manage your communication funnel.
Module 9
Providing the Right Information
Objective: Differentiate between clients and decision-makers.
Content: Understand what each stakeholder needs and tailor your proposals accordingly.
Module 10
Creating Repeat Clients
Objective: Turn one-time clients into repeat business.
Content: Learn to navigate gatekeepers and demonstrate Return On Investment (ROI) to secure ongoing contracts.
Module 11
Consolidation and Growth
Objective: Maintain your presence and authority in the market.
Content: Review key concepts, discuss social media strategies, and explore additional tools to enhance your efficiency.
Advance Premium - £5750
10-part, interest-free payment plan available on all programmes
Advance Premium offers 1:1 mentoring in 60-minute sessions. The timing of these sessions is flexible, including evenings and weekends.
Price includes 20% VAT. Coaches from outside the UK do not pay VAT.
Advance Collective - £4200
10-part, interest-free payment plan available on all programmes
Advance Collective is a small group programme. A cohort consists of 4 mentees and a mentor.
Mentoring sessions are 90 minutes long and are delivered every two weeks. The cohort decides the time/day of the sessions.
Price includes 20% VAT. Coaches from outside the UK do not pay VAT.
Advance Flex - £3200
10-part, interest-free payment plan available on all programmes
Advance Flex is for those who need the flexibility to study modules at their own pace whilst still having access to regular Q&A sessions with a mentor.
The video modules are drip-fed into our learning platform on a bi-weekly basis. Live (online) Q&As are also delivered bi-weekly.
Price includes 20% VAT. Coaches from outside the UK do not pay VAT.